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Pandora Set To Launch Interactive Voice Ads

A fundamental part of the music business, advertising's latest evolution is arriving at Pandora in the form of interactive voice ads, built in partnership with Instreamatic around AI tech and with an alleged ability to understand listeners' speech beyond simple "yes" and "no" commands. ________________________________ Guest post by Bobby Owsinski of Advertising is a necessary evil. We all hate ads no matter what the format, but they help pay for the entertainment content that we co...
Tags: Digital Music, Music Business, Music Tech, Streaming, Music, Musician, Musicians, Pandora, Guest Post


Springtime Means New Snapchat Features

Buckle up Snapchatters! Everyone's favorite now-you-see-it, now-you-don't platform is rolling out a host of new features this spring, including a variety of new filters, and the integration of Shazam, as well as some additional new tools which could help band/artists be more creative and make a bit more of a splash with some of their posts. _______________________________ Guest post by Luca Zanello, The Orchard's Associate Director, Interactive Marketing & Audience Development. This ar...
Tags: D.I.Y, Marketing, Music Business, Social Media, Guest Post


Breaking Down The Gender Play Gap: Men vs Women’s Performance On Music Charts

While a recent Billboard headline proclaiming women to be dominating the Hot 100 might lead you to believe otherwise, a closer look at the data reveals the gender play gap to still very much be an issue in the music business. _________________________________ Guest post by Josh Hayes of Chartmetric Billboard’s March edition proclaims “Women are Dominating The Billboard Hot 100.” Women have indeed claimed more no.1 spots on Billboard’s 2019 charts already than they did for a...
Tags: Apple, Spotify, Music, Taylor Swift, France, US, Cms, Guest Post, Queens, Ariana Grande, Dolly Parton, Apple Music, Eric Church, Zac Brown, Cardi, Billie Eilish


Why Music And Tech Can Never Be Separated

In 2019, music and technology have become more linked together than ever, with new tech advancement now part and parcel of every aspect of the music industry. In this piece, Patrick McGuire explores the historical context for this, and what happens technological change is put at odds with artists' values. ___________________________ Guest post by Patrick McGuire forTuneCore In 2019, signs of the irreversible tech-driven transformation music is undergoing are all around us; from strea...
Tags: Music, Guest Post, Coachella, Patrick McGuire


17 Accessible and Affordable Music Marketing Tips

Music marketing has become a whole new animal from what it was a couple decades ago, and while variety of new tools and techniques are now available to artists, many of them require a significant investment. Here we look at seventeen different marketing tips that, while still effective, remain affordable to the average musician. ________________________ Guest post by Eugene Eaton Music marketing has changed drastically in the last couple of decades, offering artists all sorts of pro...
Tags: Google, Facebook, Music, Youtube, Marketing, George Carlin, Guest Post, Music Business, Eugene, Facebook Instagram, Louis CK, YouTube Channel YouTube, D.I.Y, Social Media Marketing Social, Publishing & Songwriting, Eugene Eaton


Convergence In Music Industry as Managers Become Labels, Distributors Become Marketers and More

In this piece, Jake Udell reflects on the how music companies are increasingly converging to become the same thing as they try to wear a growing number of hats in an effort to remain relevant in a rapidly changing industry. _____________________________ Guest post by Jake Udell of Art of Manager Over the past few years, I’ve noticed a convergence amongst music companies and their suite of artists services, especially between managers and labels. This trend was summed up perfect...
Tags: Music, Guest Post, Rolling Stone, Tim Ingham, Jake Udell, Every Music Company


Major Labels Demanding 'Guaranteed Money' From TikTok Owners

Spring will shepherd in the cancellation of numerous music contracts, and with renegotiations on the table, three of the industry's biggest labels are eager to see if they can squeeze some additional revenue out of the rapidly growing social media platform TikTok. _____________________________ Guest post by James Shotwell of Haulix With current contracts set to expire this Spring, three of the biggest labels in the world are trying to secure additional revenue from the fast-growing...
Tags: Google, Spotify, Music, America, Guest Post, Sony Music, Billy Ray Cyrus, Old Town Road, Universal Warner, Douyin, Tiktok, James Shotwell, TikTok Owners, Shefflin


If The Music Industry Is One Giant Party, You’re Not Doing It Right

While the life of a musician is often associated with a variety of vices, the reality is that engaging in these diversions too much can, in some instances, derail a promising potential future in the music business, and that making your career into too much of a party can be detrimental to longterm success. _______________________________ Guest post by James Shotwell of Haulix Contrary to the iconic Daryle Singletary song, there is such a thing as “too much fun” in the music busines...
Tags: Music, Guest Post, Music Business, Daryle Singletary, D.I.Y, Giant Party, James Shotwell, Haulix Contrary


The Beatles, Rolling Stones and Artist Positioning

Manager Jake Udell reflects on the authenticity and image of modern artists, and how, historically, managers for groups like The Beatles and The Rolling Stones worked to successfully cultivate very distinct but very different images for both groups. _________________________________ By music manager Jake Udell from his Art of Manager The other day, an artist representative told me they aren’t paid to come up with the artist’s vision for them… “That’s the artist’s job.” I couldn’t...
Tags: Music, Britain, Guest Post, Ian, Rolling Stones, Andrew Oldham, Ian Stewart, Brian Epstein, Allen Klein, Jake Udell, Andrew Oldham Andrew, Fred Goodman Andrew


SEO Strategy For Making Your Music More Discoverable In 2019

If you're looking to get serious about your music career in 2019, it's important to put some effort into making your material discoverable online, in what has become a decidedly crowded field. Whether you're trying to sell concert tickets, merch, or just trying get new fans to hear your music, spending a little time developing a good SEO strategy can make a world of difference. __________________________________ Guest post by Mark Turtelington of Soundfly's Flypaper If you’re seriou...
Tags: Google, Spotify, Music, Seo, Google Analytics, Guest Post, Bing, Soundfly, LSI, Smush, SEO Google, Bandzoogle, Mark Turtelington, Bandzoogle WordPress Squarespace Wix


Dave Eckert: Five things analyst relations must provide to sales

In the first part of my three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of analyst relations. In this article, he outlines what AR must and must not do, as well as brutal truths about how to gain the resources needed. What analyst relations must provide to sales We’re going Read more about Dave Eckert: Five things analyst relations must provide to sales […] The post Dave Eckert: Five things analyst relations must provide to sales appeared first on Inf...
Tags: Pr, Guest Post, On Sales Enablement, Dave Eckert


If Audio Is Hot, Why Isn’t Radio Partying?

While the massive uptick in the popularity of audio seems like it should be good news for traditional broadcast radio, the reality is that much of this resurgence has manifested in the form of podcasts and new forms of tech like smart speakers. _____________________________ Guest post by Fred Jacobs of Jacobs Media Strategies You'd have to be a 40 year radio veteran to remember the clever slogan depickted above.  It was actually a mega-effort for the RAB circa 1980, created by the f...
Tags: Apple, Google, Amazon, Music, Podcasts, Audio, Nbc News, Radio, Guest Post, Streaming, Oprah, Dick, Alexa, Grand Rapids, Music Business, Music Tech


Top Quotes From First Ever AIM Connected Global Music Business Event

Last week, Studio Spaces in London was home to the first ever AIM (Association of Independent Music) Connected global music business conference, featuring some amazing panels and discussions, with over 150 speakers. Here we look at some of the top quotes from the three day event. _________________________ Guest post from the Association of Independent Music Last week our first ever three-day, global music business conference, AIM Connected was a roaring success at Studio Spaces, Lon...
Tags: Music, London, Bbc, Guest Post, Kelly, Reed Smith LLP, Holly Herndon, Jeff Bell, David Arnold, Chris Goss, Moses Boyd, Charlie Craggs, Partisan Records, Sophie Goossens, AIM Association of Independent Music Connected, Association of Independent Music Last


iHeartMedia’s IPO May Demonstrate Future Of Music Radio

In an effort to pay down its massive debts, iHeartMedia is set to file for an IPO, a move by the bankrupt internet radio company which could be indicative of what the future may hold for other music companies involved in radio, and specifically internet radio, may do moving forward.   _______________________________ Guest post by Bobby Owsinski of Music 3.0 iHeartMedia is about to file an IPO that’s meant to pay down its massive debt, but could show what the future of music radio in...
Tags: Spotify, Music, Ipo, United States, Mtv, Guest Post, Streaming, Music Business, Music Tech, Major Labels, Broadcast & Satellite, Bobby Owsinski, Bob Pittman, iHeartMedia’s IPO


5 Essential Resources For Help Release Your Next Album

Saturated though the marketplace may be, the internet is still one of the best resources at your disposal as a small independent artist for getting the word out about your next release and getting it into the ears of new listeners. Here we look at five fantastic online resources for making this happen. ________________________________ Guest post by Robert Lanterman for Soundfly's Flypaper So your band just finalized your next release, and you want to get it out into the world and in...
Tags: Spotify, Music, Seo, Guest Post, Boise, Robert Lanterman, TuneCore, Headliners Club, YouTube Wait YouTube, Rob Lanterman


How To Find Great Serviced Apartment Family Travel Deals

Guest Post: If you’re looking for the best accommodation for your family, you’ll have a hard time finding a better option than a serviced apartment. They’re spacious, give you the same level of comfort you would get at home, and will allow you to enjoy more privacy while still being able to keep an eye on your kids at all times. But if you want to find the best space for your family at the [Author: Kathleen]
Tags: Deals, Guest Post, Kathleen


Music Industry’s Growth Continues Thanks To Streaming

According to the latest report from the IFPI, the music industry has now seen its fourth uninterrupted year of growth, reaching $19 billion in revenue, a an increase which has been fueled in large part by a major uptick in paid music subscriptions. ___________________________ Guest post by Bobby Owsinski of Music 3.0 The latest IFPI report that provides an overview of recorded music revenue worldwide is out, and it shows that for the fourth consecutive year the industry has grown. Th...
Tags: Asia, South Korea, Europe, Music, Japan, UK, France, Germany, United States, Guest Post, North America, Latin America, India Japan, Bobby Owsinski, IFPI


A Beginner's Guide To Making Your Live Stage Performance Unforgettable

While many DIY artists trying to take their career to the next level focus on their online persona or their creative output, many neglect what is an essential element of becoming a better musician: the live performance. Here we break down some essential tips for ensuring you have develop a killer stage show. ____________________________ Guest post by Scott Mathews How do you elevate your success to a whole other level? Your first thoughts may be around the need to make more cover v...
Tags: Music, Guest Post, Freddie Mercury, Scott, Scott Mathews, Tom Hands, Rusmyessay


Choosing The Right Rewards For Your Patronage, Crowdfunding Campaigns

For any crowdfunding campaign to be successful, it's important to have the kind of enticing rewards that will actually motivate fans to donate or become patrons. In this piece we look at some key tips for choosing rewards that will maximize your crowdfunding revenue. ______________________________ Guest post by Randy Chertkow and Jason Feehan of Discmakers Maximizing the amount of money musicians bring in from patronage and crowdfunding campaigns is all about setting up enticing re...
Tags: Google, Music, Guest Post, Macmillan, Skype, Randy Chertkow, Jason Feehan


What Music Journalists Definitely DO NOT Want To See In Your Press Release

Whether or not music will even give your music the time of day is massively dependent on the quality fo your press release. Getting press coverage is hard enough, but falling into any of the following pitfalls practically guarantees your music will be panned by music journalisms gatekeepers. _____________________________ Guest post by Angela Mastrogiacomo of Soundfly's Flypaper If ten years in the music industry has taught me one thing it’s this — a press release really can make or ...
Tags: Music, Guest Post, Angela Mastrogiacomo


3 Tips For Boosting Word-Of-Mouth About Your Music

While technology and social media have opened up an incredible variety of opportunities for marketing, none remains as effective as that old school classic, word-of-mouth. Here we look at three key tips for how to harness this tried and true marketing technique. ____________________________ Guest post by James Shotwell of Haulix In a world filled with limitless opportunities for promotion, word-of-mouth remains the most powerful tool in music marketing. Great marketing is the ke...
Tags: Facebook, Music, Instagram, Guest Post, James Shotwell, Haulix


Despite Streaming’s Growth, Music Industry Remains Half The Size It Was In 1999

While paid streaming subscriptions have, in many circles, been billed as the savior of the music industry, the reality is that the business is still operating at a severely reduced capacity since the devastation visited on it in the early days of digital. __________________________ Guest post by James Shotwell of Haulix The streaming revolution is helping the music industry recover with each passing year, but there is still a long way to go. Music fans and industry professionals...
Tags: Music, Guest Post, James Shotwell, Haulix


Why We Need A Conscious Music Tech Revolution NOW!

In this piece, Virginie Berger champions the need for music tech companies to bring about a major disruption to the music industry, siting long-unaddressed problems and an outdated distribution of power in desperate need of a shakeup. _____________________________ Guest post by Virginie Berger , the co founder of WeAreMusicTech The context now is right for startups to innovate in music. There are companies in the music space which are beginning to turn a profit and the digital m...
Tags: Spotify, Europe, Music, Guest Post, Berger, DSP, Facebook Facebook, Virginie, Richard Burgess, Virginie Berger, WeAreMusicTech WAMT, DBTH, Microsoft NRJ


How To Grow Your Mailing List At Your Next Show

Whatever platform you use, staying directly in touch with your fanbase in the form of e-blasts is critical to selling your music, but this is only effective if you have list to send them to. Here we look at some key tips for connecting with your audience and building your mailing list at your next show. ____________________________ Guest post by Michael Gallant of Disc Makers These tips can minimize headaches and maximize success when it comes to connecting with your audience and...
Tags: Facebook, Music, Guest Post, Michael, Michael Gallant, Wisnia, Avi Wisnia, DownBeat, Critical Jazz


What It's Like To Tour As An Unestablished Band

While many non-musicians think of touring as one of the more glamorous aspects of an artist's career, the reality for most musicians is radically different, but while financial destitution and massive tedium await the unestablished artist hitting the road for the first time, the experience can still be incredibly rewarding.   ___________________________ Guest post by Patrick McGuire of TuneCore [Editors Note: This article was written by Patrick McGuire.] When non-musicians think ...
Tags: Music, New York City, Guest Post, TuneCore, Patrick McGuire


Cover Songs As A Marketing Asset

For developing artists, cover songs can be an incredibly valuable marketing asset. Instantly recognizable hits or cult classics can help bridge the divide between an artist and a potential fan who might be otherwise unfamiliar with the artist's material. _______________________ Guest post by Jake Udell of Art of Manager Cover songs seem to be an underutilized marketing asset for developing artists. They have instant familiarity. If you take a song and flip it in an entirely new dire...
Tags: Music, Guest Post, Justin Bieber, Limp Bizkit, Coachella, Jack White, Beatles, Chris, Jeff Buckley, Chris Stapleton, Shawn Mendes, OutKast, Morgane, Jake Udell


Consumers Getting Fed Up With Streaming Subscriptions

While many television consumers have cut the cord and are eschewing traditional cable in favor of streaming options, it seems these same streaming services are taking up some of the practices which made cable so unappealing in the first place, and consumers are less than thrilled. _______________________________ Guest post by Bobby Owsinski of Music 3.0 It’s a pretty fair statement to say that we all hate our cable company, so much so that many of us have already cut the cord and gon...
Tags: Spotify, Music, Guest Post, Espn, Bobby Owsinski, Netflix Hulu Amazon, Apple Disney WarnerMedia NBCUniversal


Pandora Plans To Test AI-Powered Interactive Voice Ads Later In Year

If your primary gripe with advertisements is that you can't talk back to them, you're in luck. Beginning later in the year, Pandora will begin test driving interactive voice ads, thanks to their new partnership with the voice-enabled ad platform Instreamatic. _________________________ Guest post James Shotwell of A world where you can communicate with advertiser in real time is right around the corner. Have you ever wanted to respond to an ad while streaming content? Maybe yo...
Tags: Music, San Francisco, Pandora, Guest Post, Pandora Spotify, James Shotwell, Haulix, Instreamatic, Eric Picard, Stas Tushinski Instreamatic


‘Making the Brand’ For A Lasting Career In Music [Tunecore's Shelby Kennedy]

For artists who are in it for they long haul, its important to think past their next release and to look at the big picture, spending time growing strong, engaging personas and building a personal brand that will last over time. _____________________________ Guest post by Shelby Kennedy, VP, Entertainment Relations TuneCore Artists who want a real career need to think beyond the next track and create a brand that connects with audiences long-term. Over my career as a songwrite...
Tags: Music, Guest Post, Bmi, Mozart, Halsey, Ascap, TuneCore, Shelby Kennedy, VP Entertainment Relations TuneCore Artists, David Bowie Willie Nelson


Pre-Adds, Pre-Saves Are The New Pre-Orders - Is That A Good Thing?

Much as streaming has replaced traditional album sales, Spotify and Apple music 'pre-saves' have replaced pre-orders. While these pre-saves are certainly good news for artists as a metric of gauging listener interest, there is concern that artists are missing out some valuable listener data as a result. ___________________________ Guest post by James Shotwell of Haulix Consumers are replacing pre-orders with pre-adds and pre-saves, but is something important being lost along the way...
Tags: Music, Guest Post, Streaming, Music Business, Music Tech, Digital Music, Billie Eilish, Publishing & Songwriting, Oliver Schusser, Schusser, James Shotwell, Haulix