Posts filtered by tags: Ginny Marvin[x]


 

New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

Mobile app ratings will also soon be among the signals Google uses in automated bidding. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Ginny Marvin


Google: De-indexing issue now fixed, result of “technical issues”

Site owners who saw large percentages of pages no longer show as indexed in Google Search Console should now see the problem resolved. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google: De-indexing problem now fixed, result of ‘technical issue’

Site owners who saw large percentages of pages no longer show as indexed in Google Search Console should now see the problem resolved. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


How to set up action extensions, Bing Ads’ newest ad extension

The call-to-action prompts support scheduling and tracking parameters. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ginny Marvin


Bing Ads launches new action extensions to highlight calls-to-action

Actions extensions take a page from display and social media ads with prominent calls-to-action. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ginny Marvin


Google Ads API v1_1 out: Update client libraries for new features

The latest version incorporates new features for ads, conversions, reporting as well as Hotel Ads, App campaigns and more. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


All Google Ads attribution reports will soon include cross-device conversion data

Make note, the change takes effect May 1. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now

The new Google Ads Editor v. 1.0 has new look and new capabilities. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin, Google Ads Editor


Bing Ads Custom Audiences now available in most markets

Retarget your customer lists by connecting Bing Ads to a partner DMP. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ginny Marvin


Google Ads Keyword Planner Adds Features

Google Ads is adding a bunch of new features to their keyword planner tool. Ginny Marvin dug into the features in detail at Search Engine Land, but here is a summary from the announcement screen provided to me by Ross Barefoot on Twitter.
Tags: Google, Seo, Ross, Google Adwords, Ginny Marvin


Google Ads Keyword Planner gets new (and old) features

Seed your keyword ideas with more terms, add keywords to existing campaigns and more. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Bing Ads bad account takedowns doubled in 2018

Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ginny Marvin


New personalized, Shopping Actions-enabled Google Shopping debuts in France

Personalized recommendations and universal checkout are front and center in the update. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: France, Seo, Google Shopping, Ginny Marvin


LinkedIn taps Bing search data for interest targeting

Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Linkedin, Bing, Ginny Marvin


Teikametrics adds hourly bidding optimization for Amazon advertising

The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Amazon, Seo, Ginny Marvin


Bing Ads Editor releases updates to make Google Ads imports faster, easier

The enhancements focus on reliability, speed and parity. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google Ads now makes reporting column recommendations

With this update, Bid Strategy Type is no longer a required column. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


10 Tips to Help You Create a Smart Business

Smart companies aren’t just those that have intelligent leaders. They also have systems, tools and proper planning in place that allow every department or function to run together seamlessly. To become a smart company, you need to integrate smart ideas into every facet of your business. Here are some tips from members of the online small business community. Manage Your Website Effectively Your website is one of the most important tools your small business has. To manage it effectively, you ne...
Tags: Sales, Startup, Don, Amazon Amazon, Joel Libava, Martin Zwilling, Ramon Ray, Ginny Marvin, Nellie Akalp, Chris London, Amanda Bowman, Neil Duncan, Brenda Barron, Nikola Roza, Smart Company Today


Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google launching Policy manager in Google Ads

Coming in April, Policy manager will be the central spot to manage policy violations. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Goodbye green? Google testing black “Ad” label in Search

Google appears to be looking to switch up the way it labels text ads again. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Bing Ads brings 3D ads to Search with Samsung

Users can interact with the desktop ad format to inspect product features and details. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Samsung, Seo, Ginny Marvin


Google Ads rolling out Budget Planner forecasting tool

Designed to show how changes in spend could impact campaign performance. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google launches marketer-friendly Google Ads API query builder

The interface makes it easy to build queries for reporting. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Maximize Clicks in Bing Ads now available globally

The strategy automatically sets bids to increase click volume. There are some manual control options. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ginny Marvin


Google Ads API now out of beta, v0 will sunset April 30

Be prepared to start using the new Google Ads API by the end of April. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Amazon, Seo, AmazonFresh, Ginny Marvin


Google call-only ads getting ‘expanded’ with more characters

The business name is also shifting. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google Ads to sunset average position reporting metric later this year

Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google revamps Test My Site mobile site speed tool

See how your site stacks up against competitors, get recommendations for improvement. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin