Posts filtered by tags: Equity and Inclusion[x]


 

How Daniel Dae Kim Became America’s Conscience

On March 18, just two days after a shooter killed eight people at three Atlanta spas, Daniel Dae Kim addressed Congress virtually about the rapid rise of anti-Asian and anti-Asian American violence in America. While some would find a task such as that daunting, it was Kim's second time doing so in a span of...
Tags: Congress, Advertising, America, Atlanta, Diversity, Magazine, Kim, Daniel Dae Kim, AdWeek Instagram, Equity and Inclusion, Awards & Honors


What the Snapchat Generation Expects From Brands for Hispanic Heritage Month and Beyond

Nearly one-half of Snapchatters responding to a recent survey by Snap Inc. said they intend to observe Hispanic Heritage Month in some fashion. The company wrote in a blog post, "The Snapchat Generation is distinctly diverse and socially conscious, making this month an especially important time for our community. As a particularly inclusive group, nearly...
Tags: Advertising, Diversity, Hispanic Heritage Month, Snap Inc, Social Pro Daily, Equity and Inclusion


Facebook: How to Use the Lift Black Voices Content Hub

The Facebook mobile application offers a Lift Black Voices content hub, where users can read stories about Black culture, view educational resources and more. Our guide will show you how to access the Lift Black Voices content hub in the Facebook app. Note: These screenshots were captured in the Facebook app on iOS. Step 1:...
Tags: Facebook, Advertising, Diversity, Black, Social Pro Daily, Equity and Inclusion, Lift Black Voices, Lift Black Voices Content Hub


Athleta and Simone Biles to Offer Limited Edition Line This Fall

Because of the excitement around Olympic gymnast Simone Biles and Athleta's partnership, the athleisure brand will offer a limited edition collection that will serve as a "sneak peak" for the full line the two are developing for the spring. In fact, Athleta's chief brand officer Kyle Andrew, who spoke with Adweek senior editor T. L....
Tags: General, Advertising, Diversity, Athleta, Adweek, Simone Biles, Product Innovation, Retailing, Women In Sports, Sports Marketing, Brandweek, Kyle Andrew, Equity and Inclusion, Fashion & Apparel, Influencers & Creators


Financial Success Is Not Enough for Latinx-Founded Companies

This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. I immigrated from Nicaragua to Florida at age 17. As a teenager in a new country, I naturally sought out role models. But there weren't any business leaders, elected officials...
Tags: Florida, Advertising, Diversity, Nicaragua, Voice, Adweek, Leadership & Talent, Equity and Inclusion


3 Ways to Boost Digital Engagement With Better Accessibility Solutions

As businesses begin to rebound from the economic downturn of the past year, advertising spend is once again surging. The Wall Street Journal reported that companies plan to increase their advertising budgets by 15% in 2021, the largest jump since the end of World War II. Specifically, companies are pouring resources into digital advertising, outpacing...
Tags: Web Design, Advertising, Customer Experience, Diversity, Wall Street Journal, Performance Marketing, Equity and Inclusion


How Your Health Care Message Can Reach Black and Brown Communities

When entering a building, do you inspect its foundation? While on a bridge crossing a river, do you and verify who designed and built the structure? Does your neighborhood have public transit or safe streets to get you to school or work? All of this is your infrastructure. If your infrastructure is solid, you trust...
Tags: Advertising, Creative, Diversity, Voice, Coronavirus, Equity and Inclusion


The Pulitzer Center Takes Over Facebook’s Lift Black Voices Hub

The Pulitzer Center began a three-week takeover of Facebook's Lift Black Voices hub Tuesday, where it will share content related to The 1619 Project. The New York Times started The 1619 Project to mark the arrival Aug. 20, 1619, of a ship carrying more than 20 enslaved Africans in Point Comfort, a coastal port in...
Tags: Advertising, Diversity, New York Times, Social Pro Daily, Equity and Inclusion, Facebook s Lift Black Voices hub


Venus Williams Calls Out Health Care’s Gender Bias in Blue Shield Campaign

Venus Williams started showing signs of an auto-immune disease called Sjogren's syndrome in her early 20s, but the doctors she initially consulted with didn't pinpoint the illness. "Some people thought I had asthma, other people just didn't know," Williams says in a short film for Blue Shield of California. "Someone told me maybe I should...
Tags: California, Advertising, Diversity, Health and Wellness, Williams, Venus Williams, Sjögren, Equity and Inclusion, Venus Williams Calls Out Health Care


Billboard to Let Facebook Watch Viewers Spend 12 Hours With … Latinx Artists

Billboard will present four-part Latinx and Hispanic Heritage Month special 12 Hours With ... on Facebook Watch. The Intellectual Property Corporation is producing the series, which will spotlight four Latinx superstars and focus on their heritage and how it shaped them and their music: Maluma, Anitta, Prince Royce and Mariah Angeliq. The first installment, 12...
Tags: Advertising, Diversity, Social Pro Daily, Equity and Inclusion, Let Facebook Watch Viewers Spend, Maluma Anitta Prince Royce, Mariah Angeliq


Snapchat: How to Use the International Week of the Deaf Stickers

Snapchat released a set of stickers marking International Week of the Deaf. These stickers encourage Snapchatters to fingerspell. Our guide will show you how to use the International Week of the Deaf stickers in your Snaps. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you've captured a new Snap,...
Tags: Advertising, Diversity, Social Pro Daily, Equity and Inclusion


Snap Releases Lenses, Stickers Marking International Week of the Deaf

Snapchat rolled out a suite of creative tools to mark International Week of the Deaf, including three augmented reality lenses and custom stickers aimed at encouraging Snapchatters to fingerspell. The new features were designed with feedback and guidance from deaf and hard-of-hearing team members at Snap, driven by Snap Lab software engineer Jennica Pounds, who...
Tags: Advertising, Diversity, Social Pro Daily, Equity and Inclusion, Jennica Pounds


Pinterest Is ‘Loudly & Proudly Latiné’ During Hispanic Heritage Month

"Loudly & Proudly Latin?" is Pinterest's theme for its Hispanic Heritage Month initiatives, aimed at highlighting the wide range of diversity within the Latin? community. Pinterest said in a blog post Monday that following guidance from Todos Pincluidos, its internal employee resource group, it is "embracing Latin? as a term that is not only inclusive...
Tags: Pinterest, Advertising, Diversity, Social Pro Daily, Equity and Inclusion, Todos Pincluidos


Instagram: How to Use the 2021 Latinx and Hispanic Heritage Month Stickers in Stories

For another year, Instagram has released new stickers celebrating Latinx and Hispanic Heritage Month, which users can add to their Instagram Stories posts. Our guide will show you how to use these stickers in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Once you've taken a photo...
Tags: Instagram, Advertising, Diversity, Instagram Stories, Social Pro Daily, Equity and Inclusion, Hispanic Heritage Month Stickers


TikTok Details Plans for Latinx and Hispanic Heritage Month

TikTok is moving full speed ahead with its celebration of Latinx and Hispanic Heritage Month. The video creation platform wrote in a blog post, "Latinx Heritage Month traditionally honors the cultures and contributions of Latinx Americans and celebrates the rich heritage of all Latin American countries. On TikTok, during this month and all year long,...
Tags: Advertising, Diversity, Hispanic Heritage Month, Latinx, Social Pro Daily, Tiktok, Latinx Heritage Month, Equity and Inclusion


Texas Abortion Ban Is a Call to Action for Brands and Agencies

Following the passing of Texas SB 8, which prohibits abortion about six weeks into pregnancy and incentivizes citizens to report pregnancy terminations with a finder's fee, online abortion clinic Hey Jane approached Dame CEO Alexandra Fine to produce a full-page ad in The New York Times defending reproductive rights. Dame, which crafted an ad supporting...
Tags: Advertising, Diversity, New York Times, Jane, Dame, Alexandra Fine, Equity and Inclusion, Action for Brands, Texas SB


Queer Eye’s Fab 5 Get a Precious Lego Makeover

One of the biggest signs of an enduring pop culture legacy is the coveted Lego set. An honor typically reserved for beloved nerdy institutions, rarely do we cross a kit that strays from the likes of Harry Potter, Star Wars, Game of Thrones or other grand fantasy universes. But the next group of heroes to...
Tags: Advertising, Diversity, Branding, Connected TV, AdFreak, Harry Potter Star, Equity and Inclusion


Celebrating Leaders of Color in the LGBTQ+ Movement by Looking Past Stereotypes

This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. Rainbow washed logos. Corporate donations. Predictably, 2021 saw a wave of brands step up for Pride Month. But when Pride Month ended, the logos went back to brand colors and...
Tags: Advertising, Diversity, Voice, Adweek, Brand Purpose, Equity and Inclusion


Hispanics Are Keeping the American Dream Alive—Listen to Their Voices

Just over 25 years ago--a generation ago--Hispanic Heritage Month was signed into law as an official time to celebrate the culture and contributions of the U.S. Hispanic community. A lot of progress has been logged since then, but our journey to be seen, heard and valued isn't over yet. This generation is at a turning...
Tags: Advertising, Diversity, Voice, Hispanic Heritage Month, Leadership & Talent, Equity and Inclusion


BET Creates BET Studios to Give Black Storytellers Equity Ownership

ViacomCBS announced BET Studios on Wednesday, a new venture led by Aisha Summers-Burke that provides equity ownership to Black content creators across TV and film. Top line The studio will create content for a variety of ViacomCBS platforms--including Paramount+, Showtime, CBS, Nickelodeon, BET+ and BET--as well as third-party platforms that "seek best-in-class content from both...
Tags: Advertising, Diversity, Bet, Streaming & OTT, Programming & Performance, Equity and Inclusion, Briefly, BET Studios, Aisha Summers Burke, Paramount Showtime CBS Nickelodeon BET


Facebook Details Platform-Wide Initiatives for Latinx and Hispanic Heritage Month

Facebook detailed several initiatives across its family of applications to mark Latinx and Hispanic Heritage Month. Video destination Facebook Watch will soon feature new episodes of Daytime Emmy Award-nominated series Red Table Talk: The Estefans, as well as a new four-part series spotlighting major Latinx artists with unique stories about their heritage. On the music...
Tags: Facebook, Advertising, Diversity, Hispanic Heritage Month, Facebook Watch, Social Pro Daily, Equity and Inclusion, Facebook Details Platform, Hispanic Heritage Month Video


Pinterest Taps Zeny Shifferaw as Creator Inclusion Lead

Zeny Shifferaw joined Pinterest as creator inclusion lead, tasked with helping the platform build a rich and inclusive creator ecosystem. She had been vice president of culture community and casting at creative communications agency Day One. At Pinterest, she will work with cross-functional teams including inclusive product and marketing to define, structure and roll out...
Tags: Pinterest, Advertising, Diversity, Social Pro Daily, Equity and Inclusion, Zeny Shifferaw


Beyond Aesthetic: What Haircare Brands Must Remember When Speaking to the Black Community

Go ahead, caress your scalp. How does your hair feel? My Black hair, thick and natural, feels lustrous. Yet the dominant standards of beauty might have you perceiving it otherwise. For a while, even I held the same perceptions. For the bulk of my youth, haircare revolved around haircuts; for me, they needed to be...
Tags: Advertising, Diversity, Voice, Black Community, Equity and Inclusion, CPG & Grocery


El Pollo Loco Celebrates Unsung Chefs for Hispanic Heritage Month

El Pollo Loco is drawing some inspiration from its Los Angeles hometown and launching a "For Your Consideration" campaign to recommend 11 Hispanic chefs for the 2022 James Beard Foundation Awards, recognizing culinary talents and achievements. The campaign, which begins today, the start of Hispanic Heritage Month, aims to bring attention to the fact that...
Tags: Advertising, Los Angeles, Diversity, Out Of Home, El Pollo Loco, Hispanic Heritage Month, James Beard Foundation Awards, Equity and Inclusion


Olay Launches #DecodeTheBias Initiative to Fight Discriminatory Beauty Searches

Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features. That's why Olay and Algorithmic Justice League founder Joy Buolamwini...
Tags: Technology, General, Advertising, Diversity, Health and Wellness, Algorithmic Justice League, Equity and Inclusion


LinkedIn Adds Dark Mode

Dark mode has arrived on LinkedIn. The professional network rolled out the feature to all members worldwide Monday, saying that it was a "highly requested" addition to the major redesign it debuted last September. LinkedIn said its team took "a thoughtful approach" to ensure that dark mode took accessibility and inclusivity considerations into account and...
Tags: Advertising, Diversity, Social Pro Daily, Equity and Inclusion


Agency UM Elevates Jeff Marshall to Chief Diversity Officer

Jeff Marshall knows that in a client-driven business, real change in workplace culture can only come when employees are specifically paid to do just that. "If we actually want to do it right, we need people who are sitting in the seat of holding their agency accountable," said Marshall, who recognizes that the demand of...
Tags: Advertising, Diversity, Marshall, Jeff Marshall, Equity and Inclusion


5 Steps Men Can Take to Stamp Out Workplace Harassment

When asked about sexual harassment in the workplace, companies will often reiterate the same phrases of "zero tolerance" or "no place in our office," but the problem often lies in that most complaints never reach human resources. A Pew Research Center survey revealed that 59% of women have experienced some form of sexual harassment, and...
Tags: Advertising, Diversity, Voice, Pew Research Center, The Future of Agencies, Equity and Inclusion


How Advertising Can Finally Get Real About Representing Disability

Depictions of disability in advertising tend to fall within one of two camps: evoke inspiration or pity. Rarely are disabled people shown as layered, three-dimensional humans; instead, they are othered, stereotyped, stigmatized or ignored altogether. But when 15% of the global population is disabled--a striking fact highlighted by the International Paralympic Committee's recent "#WeThe15" campaign--that...
Tags: Advertising, Diversity, Magazine, International Paralympic Committee, Equity and Inclusion


Facebook Details More Initiatives Aimed at Helping SMBs

Facebook released its most recent Global State of Small Business Report and detailed several initiatives aimed at continuing to support small and midsized businesses in their recovery from the pandemic. "SMBs are in our DNA," Facebook vice president of small business Rich Rao told Adweek, adding on the eighth edition of the report, "There are...
Tags: Facebook, Advertising, Diversity, Adweek, Social Pro Daily, Rich Rao, Equity and Inclusion, Facebook Details More Initiatives Aimed