Posts filtered by tags:  advertising[x]


 

workshops and horns

It’s quite strange how reluctant people are to put away their phones and close their laptop screens in meetings. Having been frustrated a lot recently as both participant and running workshops, we decided to be very clear and deliberate in two sessions we ran this week. After limited response to the first request, we repeated, […]
Tags: Advertising, Strategy, Sem, Workshops, Account Planning


Join Google and Delete Cheetah Mobile's Spammy Apps From Your Android

Google recently announced it banned for using aggressive advertising practices. that many were published by relatively popular developers like Cheetah Mobile, which had 45 apps available on the Play Store—some with billions of downloads—before being banned. Read more...
Tags: Google, Google Play, Apps, Advertising, Android Apps, Ads, Lifehacks, Cheetah Mobile


Scuttled Edgewell-Harry's razor deal raises questions about the future of d-to-c

It's no longer clear that selling CPG products only online is profitable for anyone.
Tags: Advertising, CPG


Bloomberg trolls President Trump with mocking billboards, but they backfire as memes

Billboards along President Trump’s campaign route read “Donald Trump cheats at golf” and “Donald Trump eats burnt steak.”
Tags: Advertising, Bloomberg, Donald Trump, Trump


Gatorade targets tweens with new ‘Juiced’ variety

The sports drink looks to hook young athletes early as it fends off competition from the likes of BodyArmor.
Tags: Advertising


Wunderman Thompson Global Chair Tamara Ingram to exit at end of year

Also in this week's Agency Brief: Carmesi aims to end stigmas around menstruation in India, and more.
Tags: India, Advertising, Tamara Ingram, Wunderman Thompson, Carmesi


Watch the newest commercials on TV from Alfa Romeo, Bud Light Seltzer, Jeep and more

Alexander Skarsgård helps Alfa Romeo hype the 2020 Giulia.
Tags: Advertising, Alfa Romeo, Alexander Skarsgard, Alfa Romeo Bud


Brands line up to respond to Burger King’s moldy Whopper campaign

Since the ad debuted on Wednesday, "Brand Twitter" has been having a field day on social media.
Tags: Advertising, Burger King


Facebook blocks valuable ad data in privacy update to its marketing partner program

Social network locks down sensitive information that was key for advertisers to measure campaigns.
Tags: Facebook, Advertising


Salons in UK refusing gossip magazines after Caroline Flack's suicide

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Tags: UK, Advertising, Caroline Flack


New SouthBy Services Package: Driver, Personal Shopper, Tour Guide, PR Provider, And Brand Communications Consultant

I am launching a new service at South By Southwest this year. I don’t have a name for it yet, but I am ready to describe the interwoven offerings. My highly customized introduction to Austin, Texas is a combination of concierge-like services, plus Marcom magic. I will pick you up in my Volvo wagon at […]
Tags: Advertising, Volvo, Sxsw, Self-promotion, Social Selling, Austin Texas, South By Southwest, Marcom, AdPulp


What a new collective bargaining agreement means for NFL fans: Sports Media Brief

In the wake of another triumphant season, the NFL looks to consolidate its power.
Tags: Advertising, NFL


5 innovative martech solutions recommended by top business leaders

Technology has become more and more integral to marketing campaigns -- so much so that it’s nearly impossible to find a company that doesn’t use tech to some degree. As the role of tech continues to grow in marketing, so do innovations in martech (marketing and technology) solutions. As leaders in their fields, the members of Ad Age Collective stay up-to-date on the latest marketing and tech trends, and know how to leverage them effectively. We asked a panel of them to share the most innovati...
Tags: Advertising, LinkedIn Facebook, Patrick Ward Rootstrap, Jessica Hawthorne Castro Hawthorne Advertising, Dan Beltramo Onclusive


The One Club Partners with Spotify for 2020 Portfolio Night All-Stars

The One Club for Creativity , the world's foremost non-profit organization recognizing creative excellence in advertising and design, has announced a partnership with   Spotify   to serve as exclusive sponsor of the club’s 2020   Portfolio Night   All-Stars   program. Long recognized as the world’s largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in dozens of cities across the globe o...
Tags: Spotify, New York, London, Sweden, Advertising, Art and design, Mumbai, Cairo, Spotify Spotify, Kevin Swanepoel, Alex Bodman, One Club, Gloria J, One Club for Creativity, The One Club, Creative Week


How Your Favorite Super Bowl Ads Use Background Music

If I asked you to tell me about your favorite Super Bowl ad, you probably would only need a few seconds to think of one. In fact, you might need time to choose which of your favorites to talk about.Video marketing has become an art form. And the most memorable ads tend to be things we saw during Super Bowl commercial breaks...but have you ever wondered why?It comes down to a tale of two statistics.Stat #1: Fox announced that 102 million people tuned in to watch Super Bowl LIV. (That number inclu...
Tags: Apple, Google, Featured, Advertising, Article, Fox, Volkswagen, Johnny


"We are very proud of crafting this idea. Mold grows in a very inconsistent way. We had to work for several months, with different samples, to be able to showcase the beauty..."

"...of something which is usually considered undesirable. I never thought I would become a specialist in mold, but that was required to make this one happen."Said Björn Ståhl, quoted in "Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper/The chain's anti-preservatives pledge breaks just about every rule in advertising" (AdWeek)("The Moldy Whopper campaign, created through a partnership of three agencies features intriguingly high-resolution photography and video of a Whopper bein...
Tags: Photography, Law, Mold, Advertising, Fast Food, Burger King, Walter Thompson, Hamburger, Ann Althouse, Young Althouse


100% Unfair! adidas Reboots its Most Famous Football Rranchise

To mark the launch of Predator Mutator, adidas has created a campaign to celebrate the ‘unfair advantage’ that the new Predator 20 Mutator will give players with its new DEMONSKIN innovation, an all-new technology, developed to enhance grip on the ball and maximise control. The film features appearances from a host of Predator players –including Paul Pogba, Marc-André ter Stegen, Dele Alli, Becky Sauerbrunn and even David Beckham.Since its inception, the design of Predator has been informed by n...
Tags: Asia, Featured, Advertising, US, Adidas, Amsterdam, David Beckham, UK Europe, Sports Ads, TBWA\Neboko, Tessa Wullaert, Gloria J, Paul Pogba Becky Sauerbrunn Marc André ter Stegen, Daniel Warwick Biscuit Filmworks


Zayo to Help Hook Up Microsoft Airband

Somehow I missed this one from a few days ago, but it looks pretty interesting. Zayo announced earlier this week a partnership with Microsoft in support of the Microsoft Airband Initiative. ... [visit site to read more]
Tags: Microsoft, Advertising, Wireless, Zayo, Metro fiber, Fiber Networks


An explosion of Baby Yodas and the $3,500 Oreo: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
Tags: Advertising, Baby Yodas


Tecate exits boxing, targets younger drinkers with new ‘Mexico is in Us’ campaign

The Mexican import, which has spent millions of sponsorship dollars on boxing since 2007, shifts dollars to soccer and music deals. 
Tags: Mexico, Advertising, Tecate


Women in Data: Role Model

This gender equality-focussed social campaign questions what role models the next generation of women are exposed to. It aims at the popular shows like Love Island, Geordie Shore, Ex on the Beach, Real Housewives and the likes that portray the objectifying image of women, which creates expectation...
Tags: Advertising


Canon: Be the Revolution

Canon's biggest launch in years for the EOS R mirrorless camera. We invited big photographers like Jimmy Chin and Lindsay Adler to express what being the revolution meant to them. Other ads with influencers were AR activated, telling the story behind each photo. ...
Tags: Advertising, Canon, Jimmy Chin, Lindsay Adler


Vivarium: International Trailer

US Release Date: March 12, 2020 Starring: Jesse Eisenberg, Imogen Poots, Jonathan Aris Directed By: Lorcan Finnegan Synopsis: A young couple looking for the perfect home find themselves trapped in a mysterious labyrinth-like neighborhood of identical houses.
Tags: Advertising, US, Lorcan Finnegan, Jesse Eisenberg Imogen Poots Jonathan Aris


Selbsthilfe Rheinland-Pfalz: #nichtallein

We want to motivate people with diseases to share their challenges and setbacks among themselves.
Tags: Advertising, Selbsthilfe Rheinland Pfalz


Barry's Tea: Sisters

A gentle ad that celebrates the meaningful, and important, relationship between two Irish sisters, and their much loved tea - Barry's Tea. Video of Sisters
Tags: Advertising, Barry


Headspace: Zenrich Your Life

73% of all Canadian workers and students aged 20 to 64 have been reported as victims of stress to varying degrees. This campaign is propelled by the insight that the target audience's essential appetite for achievement in the 21st century is starving them of peace-of-mind. The idea is that Headspace, a guided meditation app to improve various aspects of personal and professional life, can offer the much-needed zen in t...
Tags: Advertising


Sony Music / NCUCAI: The Music Video You Can't See

SONY Music worked together with Argentina's leading organ donor organization NCUCAI and agency Wunderman Thompson Argentina to create a music video that you can't see - to highlight the cause of those with eye diseases who are awaiting cornea transplant. The aim is to get more people to plan to donate their corneas (after death). The video can only be seen on mobile devices if it is aimed at the eyes of another person. If you don't aim it directly at another person’s eyes, yo...
Tags: Advertising, Sony, Argentina, Sony Music NCUCAI, NCUCAI, Wunderman Thompson Argentina, Dante Spinetta


Bulldog Skincare: For The Goodest Man

Video of Bulldog – I've Got You [15] Video of Bulldog – Matching [15] Video of Bulldog – Beardy [15] ...
Tags: Advertising


KFC: Kimye

Early Thursday morning, France woke up to an incredible video - Kim Kardashian herself had posted a story about her and Kanye ordering at a kiosk in a central Parisian KFC (Strasbourg-St.Denis). Stars. They really are just like us. A few hours later, KFC France paid homage to their visit with a tweet featuring a bucket and the lyric, "Me and my girl split the buffet at KFC", from Kanye's song "Touch the Sky". The song ...
Tags: Kim Kardashian, France, Advertising, Kanye West, Kimye, Kanye, Kfc, Wests, Sid Lee Paris, KFC France, KFC Strasbourg St Denis Stars, Strasbourg St Denis KFC


Barnardo's: Komodo

The advert is designed to shine a spotlight on Barnardo’s tireless work; every year they support thousands of children and young people who have been sexually abused and exploited. This crucial work wouldn’t be possible without the support of the public. The Komodo Dragon represents the feelings of abuse the young girl has suffered. Using an animal as a metaphor keeps the focus on the child at the heart of the story and allows the audience to connect with the feelings she is e...
Tags: Advertising, Barnardo