Marketing


 

Google Conference Bike


Tags: Seo, Search Engine Photo Of The Day, Google Conference Bike


Orion FCU Premium Checking Review: 4% APY (Up to $30k) w/ Activity Requirements

Orion Federal Credit Union (FCU) has a Premium Checking account that offers 4% APY on balances up to $30,000 if you meet certain direct deposit and debit card transaction requirements. However, if you don’t meet the requirements, you’ll get basically no interest and be charged a monthly fee. Their membership requirements are now open nationally, which is newsworthy. Thanks to reader Bill for the tip. Details below. Membership eligibility. Orion FCU is based in Memphis, Tennessee and has a...
Tags: Marketing, Banking, Orion, Bill, Memphis Tennessee, Equifax, CIT, Deals & Offers, ChexSystems, APY, Orion FCU Premium Checking Review, Orion Federal Credit Union FCU, Orion FCU, Wolf River Conservancy Note


Word of the week: Cacography

You’d think I’d have known this word for years and years instead of for just a few days, because cacography describes a wide swath of brand naming. Also, I like -graphy words in general (choreography, biography, typography, cinematography, lexicography, orography), all of which have some connection to writing, which is what the Greek root graphein signifies. And I’m also (immaturely) drawn to words beginning with cac- and kak-, my very favorite being kakistocracy. The front part of those cac- a...
Tags: Google, Books, Usage, Linguistics, Greek, Mark Twain, Random House, Branding, Spelling, Dreyer, Caesars, Caesars Palace, Naming, Word of The Week, Nancy Friedman, Benjamin Dreyer Benjamin


New Gym At Google Dublin


Tags: Google, Seo, Dublin, Search Engine Photo Of The Day


PB Careers: Amazon – Sr. Product Manager, Global Sourcing

PB Careers: Amazon – Sr. Product Manager, Global Sourcing Job ID: 796548 | Amazon.com Services, Inc. Apply now DESCRIPTION Do you have a passion for products? Do you have proven analytical capabilities, exceptional communication, project management skills, and the ability to multi-task and thrive in a fast-paced environment? If yes, we need you in the Private Label business. The US Private Label team is looking for a customer-obsessed Sr. Product Manager to help drive one of the most exciting ca...
Tags: Amazon, Featured, US, Branding, 2019, Amazon com Services Inc, US Private Label


In 1999, David Bowie knew the internet would change the world

David Bowie was well known as a rock star, but somehow his other interests and accomplishments remain obscure. In this 1999 interview, he explains why he knows the internet is more than just a tool and why it was destined to change the world.He launched his own internet service provider in 1998, BowieNet. It ceased operations in 2006.When you think of the brilliant minds who understood what a game changer the internet was going to be back in the '90s, you probably don't think of David Bowie. Thi...
Tags: Music, Technology, Internet, Social Media, Journalism, Bbc, Computers, Jeremy Paxman, Innovation, David Bowie, Tony Blair, Bowie, BBC Newsnight, Paxman


The Difference Between Gillette & Nike Ads

Why one missed the mark and the other lifted sales by $6-billion If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have context to the situation we’re about to discuss. It’s shocking on more than one level. Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”. And, despite being near non-existent in the world of social, their YouTube video has amassed ove...
Tags: Facebook, Advertising, Marketing, Nike, Video Ads, Ads, Viral Video, Serena Williams, Gillette, Simon Sinek, Alex Jones, Gamble, Proctor, Blog Herald, Gilitte, Byte Media Group


OptiMonk Review – The Best PopUp Software For Getting Email Subscribers!

Almost every website uses some form of popup software. Which means, if you are blogger and you are reading this post, you most likely already have popup software on your website. Or at the very least, you are considering adding one! Popup software drastically increase conversions, brings you more traffic and makes you more money. But which Popup Software should you use? Back in 2010, we were one of the first blogs to add a popup to our website. The single addition of Popup Software brought us mo...
Tags: Seo, Email Marketing, Website Monetization, Conversion Optimization


5 Keys To Understanding Your Brand’s Competition

As a brand strategist, a favorite part of any presentation I give to clients is a section on their brand’s competitors. What’s surprising though is how intrigued clients are by the findings. So often, competitive analysis is treated as a luxury when it should be a continuous activity. And because the analysis is designed to help future sales, it gets put on the back burner (or handed off to an agency) as there’s only so much time in a quarter and “we have to make our numbers.” We have said ma...
Tags: Branding, Brand Management, Jack Trout, Snapshot Of Market Dynamics


UK parliament calls for antitrust, data abuse probe of Facebook

A final report by a British parliamentary committee which spent months last year investigating online political disinformation makes very uncomfortable reading for Facebook — with the company singled out for “disingenuous” and “bad faith” responses to democratic concerns about the misuse of people’s data. In the report, published today, the committee has also called for Facebook’s use of user data to be investigated by the UK’s data watchdog. In an evidence session to the committee late last ...
Tags: Security, Social, Facebook, Mark Zuckerberg, Europe, UK, Privacy, Advertising Tech, Russia, US, Social Media, Business Model, Tech, Artificial Intelligence, Policy, United States


Build a Search Intent Dashboard to Unlock Better Opportunities

Posted by scott.taftWe've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you. I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI da...
Tags: Microsoft, Seo, Ppc, Swiss Army, Power BI, Ppc Data, Scott.taft, Will Reynold, Digital Marketing This


The Chris Voss Show Podcast 267- Nogalious by LUEGOLU3GO STUDIOS Gaming Interview

Nogalious by LUEGOLU3GO STUDIOS Interview Luegolu3go.com/games
Tags: Reviews, Gaming, Seo, Chris Voss


Uganda loses 5 million internet users as a result of Social Media Tax

Half-way through 2018, Uganda introduced a Social Media (OTT) tax which required Ugandans to pay a tax if they wanted to access services such as Facebook, Twitter, WhatsApp, and many others. It turns out, based on released data by the Uganda Communications Commission (UCC), the tax has had a significant impact on the number of internet users in the East Afrikan country resulting in a drop of 3 million internet users over a 3 month period. What is also interesting when one looks at the data relea...
Tags: Startups, Africa, Social Media, Tech, Uganda, UCC, Uganda Communications Commission UCC, Facebook Twitter WhatsApp, Syndication, East Afrikan


FIR 176: Our 1,000th episode is hefty but good

The February 2019 edition of the Hobson and Holtz Report podcast, aka FIR episode 176, is a show that marks a big milestone for Shel and I. It’s the 1,000th episode* of a podcast that we began in January 2005. In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, plus special news from Shel about continuity plans, we report on these stories in this episode: Is it no longer acceptable to call people “users”?Five revelati...
Tags: Business, Technology, Adobe, Workplace, Crowdfunding, Messaging, Marketing, Communication, Public Relations, Blogging, Podcasting, Ux, Siemens, Reputation, Mastercard, Employee Communication


How to create a happy company

We’re all striving to be happy. The ultimate goal in everything we do is to achieve a happy outcome, isn’t it? Happy relationships, happy work, happy home, happy life. We can all make the choice to be happy, right?
Tags: Marketing, Company Culture, How we work


Knowing Your Social Community & Why It Matters

Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want? Social media has a very different rhythm than other marketing channels. You can’t just push your brand’s message on your social channels and expect that your audience will care. I hate to be the bearer of bad news, but they likely don’t care about your brand’s marketing message. But what they do care about is how what problem i...
Tags: Seo, Community Management, Social Media Community, Social Media Audience, Social Media Community Management, Knowing Your Social Audience, Knowing Your Social Community


Crucial A/B Testings to Hike your CRO

By Charles Richards Every business needs to expand their website traffic by using most effective strategies. After getting done with the SEO and content marketing along with the paid advertising, comes the main thing which is “Conversion”. High revenue earnings and more customer acquisition require successful conversion rate. To figure this out, one needs to take the help of an effective A/B testing. Why you need A/B testing? A/B testing is often known as Split testing which is helpful in anal...
Tags: Business, London, Seo, Sales & Marketing, Cta, Right Now, Charles Richards, Tatvasoft UK, Software Outsourcing Company, Bakhtiar Zein Shutterstock


E-File Review – Low Cost, Low Maintenance Way to File Your Taxes

E-File is as simple as it sounds. File your taxes online with ease and avoid paying extra for fancy features. It’s not for everyone but it could save the right person hundreds of dollars. We’ll tell you all about it in our E-File review. E-File Abby Hayes's rating 8.4 Software Usability 9.5 Cos...
Tags: Reviews, Taxes, Marketing, Customer Service, Irs, Social Security Number, Turbotax, Abby Hayes, Low Cost Low Maintenance Way, Product Features E File, Review Low Cost Low Maintenance Way


Facebook’s Messenger, Instagram and Whatsapp Integration Isn’t Complicated, 8 Things to Know

If you haven’t heard, Facebook announced that it’s working to integrate three major chat platforms — Messenger, Instagram and WhatsApp — in order to allow cross-communication for users. This is a huge development. Facebook acquired Instagram in 2012 and WhatsApp in 2014, making this power move possible. The new infrastructure would keep the three applications distinct while simultaneously allowing users to chat with each other, regardless of their platform. The project is under development and ...
Tags: Facebook, Europe, Instagram, China, Sales, Social Media, Facebook Messenger, New York Times, The New York Times, Intégration, Asia South America, Publisher Channel Content, Facebook Messenger Instagram, Messenger Instagram, Facebook s Messenger Instagram, Integration When


The Trade Desk Appoints Shelley Zajic as Chief Talent Officer

Global Talent and Hiring Executive to Support Company’s Rapid Global Growth LOS ANGELES — Global advertising technology leader The Trade Desk (Nasdaq:TTD) is pleased to announce the appointment of Shelley Zajic as Chief Talent Officer. Shelley will be based in Ventura, CA, and lead the company’s talent acquisition efforts around the world. “I look forward […] The post The Trade Desk Appoints Shelley Zajic as Chief Talent Officer appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Ventura CA, SHELLEY, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, The Trade Desk, Trade Desk NASDAQ, Shelley Zajic, Rapid Global Growth LOS ANGELES Global


Busy Philipps Took a Pic of Miranda Lamberts Hot Cop Husband in 2017

The world was shocked when Miranda Lambert announced that she secretly tied the knot with New York Police Department officer Brendan McLoughlin — but Busy Philipps has actually been aware of the Staten Island, New York, native for more than a year. Celebrity Weddings of 2019 When the Busy Tonight host, 39, got wind of the 35-year-old country singer’s marriage to McLoughlin, 27, she went back to check her phone’s camera roll. After a little bit of digging, she found a picture of McLou...
Tags: Texas, Instagram, Abc, Washington, Religion, Social Media, Gwen Stefani, Good Morning America, Kennedy Center, Voice, New York Police Department, US Weekly, Blake Shelton, Miranda Lambert, Blake, McLoughlin


How Named Anchor Links Optimize Your Search Snippets

Last updated on February 19, 2019 at 05:56 pm As a student of SEO, I’ve learned so many things that can affect your online presence over the years, from algorithm updates to various strategies borne out of experimentation. All of these are done just for our websites to show up on the first page of Google’s search results, along with expanding your presence and brand and generate revenue in the ever-expanding digital landscape. Google’s search snippet has gone through a multitude of changes ...
Tags: Google, Seo, Content Strategy, Featured Snippet, Quick Navigation, Fetch as Googlebot, Jump To Links, Named Anchors, Search Snippet


Can Setting Up Your Spring Break Plans NOW Save You Some Serious Money?

Can Setting Up Your Spring Break Plans NOW Save You Some Serious Money? is a post originally published on: Everything Finance - Everything Finance - Its all about Money!It may only be February, but spring break will be here before we know it. I know that my kids always look forward to doing something, anything, during this week off. It can get pretty expensive if you wait until the last minute. There are a few ways I have found to help minimize the overall costs of spring break. No Traveling Obv...
Tags: Budget, Saving Money, Marketing, Finances, Budget Travel, Spring Break, Ebates, Epic Content, Family and Kids, Everything Finance Everything Finance, ASTC


The Mini-Split Heat Pump Experiment – Will it Save You Money?

Way back in 2008, we completed a custom home that we still live in today.  In that same year, I wrote a post about my regrets of not going with a heat pump to save money on energy bills.  I’m not sure if you use electric heat where you are from, but if you do, you’ll know that winter heating costs can really add up. What is a Heat Pump? A heat pump is a heating/cooling system for a home that works very similarly to your refrigerator.  When it’s cold outside, it can efficiently extract the wa...
Tags: Marketing, Newfoundland, Ac, NL, Labrador, Saving Strategies, Northern Ontario Quebec, Fujitsu Halycon XLTH


Is Facebook Still the Most Effective for Social Advertising?

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Despite recent issues, Facebook advertising usage remain...
Tags: Facebook, Mark Zuckerberg, Senate, America, Seo, Social Advertising, Facebook Marketing, Social Media Examiner, Statista, Social Media Marketing Industry, YouTube Instagram, Ignite Social Media, Facebook Budget Optimization, Facebook Marketing Effectiveness, Facebook Mobile First Video, Facebook Paid Media Ad Placement


Why Always-On Is Always Better for Driving B2B Influencer Marketing Success

Show of hands: How many of us brush our teeth at least twice a day? All of us? Great. Now, a follow up question: Why ? The reasons are numerous, right? We care about maintaining our hygiene on a daily basis. We want to keep our smiles bright. We need to defend against offensive bad breath. We want to ensure the long-term health of our teeth, gums, and mouths. And, mostly, we want to successfully avoid pricey and painful dental work now and in the future. via GIPHY The mor...
Tags: Adobe, Seo, Ibm, Dell, Sas, Toprank Marketing, Lee, Lee Odden, SAP Ariba, Konnie, Angela Lipscomb, Influencer Social Enablement, Rani Mani Head, Konnie Alex Head


Cream of Kentucky, Jawa, Among Newest Crop of Brand Revivals

The whirlwind of newly revived brands continues. A number of very interesting classics have returned, many with great potential. Just to name a few: Jawa Bicycles: In Mumbai, the company Classic Legends Private Limited, part of the Indian company Mahindra and Mahindra, has revived revived the classic Jawa motorcycle brand. The company was originally a Czech brand, but became popular in India before it was discontinued. Founded by František Janeček, it was eventually nationalized, and began expo...
Tags: London, Kentucky, Boston, India, Beverage, Mumbai, Lvmh, Branding, Sunderland England, Karl Malone, CBR, Mahindra, Pathmark, KLH, Henry Kloss, Jean Patou


"Local authorities in southern China are investigating a popular coconut milk brand for once again claiming the drink would enhance women’s breasts...."

Sixth Tone reports.Coconut Palm...  has often attracted eyeballs and ire because of its sexist advertisements and provocative packaging claiming their coconut concoction makes women “curvier” and gives them “bigger breasts.”...The drink’s latest advertisement has also angered its loyal consumers, with many calling it “obscene” and “tasteless.” The latest social media furor comes two years after Coconut Palm was attacked for a similar advertisement, which also claimed its product could enhance a ...
Tags: Law, China, Advertising, Breasts, Bad Science, Harry Nilsson, Foucault, Galen, Ann Althouse, Michel Foucault, William Coles, Coconuts, Seen And Unseen


Business Finance 101: 8 Surefire Ways to Keep Track of Your Business Finances

The IRS says 40 percent of small and mid-sized businesses pay payroll tax penalties each year. The most common issue is missed and late payments. Of course, payroll isn’t the only aspect of business finance you need to pay attention to. The situation illustrates why you need to keep tabs on your finances though. If payroll isn’t conducted properly, it could cost you. The same is true of other aspects of your business finance. For example, late payments to vendors could result in late fees or oth...
Tags: Business, Marketing, Irs, Stampli


5 steps to prevent ecommerce fraud

Popularity can sometimes lead to negative outcomes. It can be destructive at times especially when handling a successful ecommerce store. Ever wonder if the high number of sales could lead to an increase in the amount of fraudulent activities? This article highlights ways to reduce the fraudulent ecommerce behavior. Criminal activities are gaining momentum in the virtual world like never before. Unlawful crooks are trying to take advantage of companies by completing unwarranted chargebacks or...
Tags: Security, Southeast Asia, Seo, Commerce, Central America, Middle East Africa Eastern Europe, Creditcards com Address Verification System AVS, Merchant Risk Council