Marketing


 

Martha Stewart’s brand gets a new owner, again. Plus, doubts about the T-Mobile-Sprint merger: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today How much is the Martha Stewart brand worth? Way less than it was just a few years ago, according to the New York Post. The Post reports that Stewart’s homemaking empire is being sold to Marquee Brands for $175 million, plus up to $40 mil...
Tags: Post, Minneapolis, Obama, France, Martha Stewart, Advertising, Unilever, Sprint, Paris, The Times, The New York Times, Anna Faris, Wall Street Journal, Gucci, Justice Department, Christian Dior


John Mueller "I Love Cheese" Tweet On A T-Shirt


Tags: Search Engine Photo Of The Day


Hospitality At Easter, Christmas and Beyond

The Church exists not only for those in it, and but also for those who are yet to be a part. Our primary mission is reaching people beyond our walls. This calls for the involvement of everyone in every community of believers everywhere. We all have a part to play. It takes many different approaches to share our faith with others. Building relationships and having open conversations about faith is one way. Another could be inviting someone to church. Some find this one the easiest. Inviting a...
Tags: Creative, Strategy


Content for the Customer Journey – Phase III: Conversion

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. This is goal of so many marketing efforts… getting the consumer to make the purchase or other measurable action. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating.    Creating customer-first content All content should be tailored to each stage of the custome...
Tags: Content Creation, Content Marketing, Social Media Agency, Social Media Content Creation, Social Media Content Marketing


Google NYC Deck View


Tags: Search Engine Photo Of The Day


How Biofreeze is trying to become the Gatorade of pain relief: Marketer’s Brief Podcast

The marketing for topical pain relief brand Biofreeze was once pretty basic, to put it mildly. “Literally the brand assets we were using were Arial font with a clip art icon,” says Michael McGoohan, chief marketing officer at parent company Performance Health. But it really didn’t matter. That’s because the product–which is applied directly to skin to ease muscle pain–was exclusively distributed by physical therapists, massage therapists, chiropractors, athletic trainers and other health clin...
Tags: Advertising, San Francisco, Nba, Damian Lillard, Lillard, Performance Health, Salonpas, BioFreeze, McGoohan, Walmart Target CVS, Michael McGoohan


Best Life Insurance for Seniors: Our Top 5 Options

There’s no doubt about it: the longer you wait to buy life insurance, the more expensive it gets. Even if you’re in top physical condition, a term life insurance policy bought at 60 will always be more expensive than it would have been at 30 or 40. But that doesn’t mean you have to go without. T here are some good reasons to purchase life insurance as a senior, or simply an older adult. First, we’ll give you our top picks for life insurance for seniors. Then we’ll dive more in depth in each of...
Tags: Insurance


Brands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 Offering

Why commit to just one Olympics at a time when you can lock in four consecutive Games at once? That's the thinking behind a new offering from NBCUniversal and LA 2028, which will give brands media, sponsorship and activation opportunities for all four sets of Olympic and Paralympic Games from 2022-2028, culminating in the first...
Tags: La, Advertising, Programming & Performance


Procure-to-Pay Solutions Market: Key Vendors - SAP SE, Zycus Inc., Infosys Limited, Bertelsmann SE & Co & Others - Press Release - Digital Journal

Procure-to-Pay Solutions Market: Key Vendors - SAP SE, Zycus Inc., Infosys Limited, Bertelsmann SE & Co & Others - Press Release   Digital Journal Future Market Insights has announced the addition of the “Procure-To-Pay Solutions Market: Global Industry Analysis and Opportunity Assessment, ...


IAB Launches Media Sales Leadership Training Program to Educate and Prepare the Next Generation of Top Digital Ad Sellers

First-of-its-Kind Curriculum Designed by Digital Media & Marketing Industry Leaders on the IAB Education Advisory Board NEW YORK — IAB, the national trade association for the digital media and marketing industries, launched a comprehensive, two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent on the key […] The post IAB Launches Media Sales Leadership Training Program to Educate and Prepare the Next Generation of Top Digital Ad S...
Tags: Ad & Media Strategies, Digital Intelligence, IAB, Online Media, Press Releases, Media Sales Leadership Training


Amazon launches free music streaming

Amazon.com Inc. is hoping an ad-supported music-streaming service will help it sell more speakers and other devices that work with its voice-activated Alexa platform. The free service, announced Thursday, will be available to customers with Alexa devices who don’t subscribe to Amazon Prime, the loyalty program known mostly for shipping discounts. Prime members already have access to a limited music-streaming service and can purchase a more robust option for an additional fee. The new servi...


What I Learned in My First Year as a Freelancer

A year ago, I took the plunge and quit my job to be a full-time freelancer. It was a bold, scary move considering I was and still am in debt. Of the many reasons I chose self-employment, flexibility and increasing my income were paramount in my decision. I believed I could make more money on my own since I worked low-paying nonprofit jobs for the bulk of my career, making roughly $30,000 per year. I’m happy to report I’ve accomplished that after a year, and more of that income is going towards ...
Tags: Career, Make Money


The Traditional Marketing Funnel Is Dead—Use This Model Instead [Infographic]

  An experienced fisherman will tell you that some fish will bite a baited hook when they are hungry, some bite it because they are curious, and some bite it because they are angry. The fish’s motivation can literally change with the wind, water temperature, cloud cover, air temperature, and a myriad of other reasons that most of us will never care to understand.  But, the fisherman just keeps trying different areas of the lake, and different baits and lures until they find the right combinatio...
Tags: Digital Marketing


7-Eleven teams up with POKÉMON

7-Eleven® stores are teasing the highly anticipated theatrical release of the first-ever live-action Pokémon adventure, “POKÉMON Detective Pikachu,” with dozens of exclusive movie-themed products, shareable photo filters and interactive augmented reality (AR) experiences in the 7-Eleven app. 7-Eleven is teasing the release of the first-ever live-action Pokémon MOVIE, “POKÉMON Detective Pikachu,” with dozens of exclusive movie-themed products, shareable photo filters and interactive augmented ...
Tags: Convenience & Specialty, Featured, 7 Eleven


The Big Now Takes Over One of Italy's Oldest Stadiums for DAZN Campaign

DAZN has taken over the San Siro Metro station, outside one of Italy’s oldest stadiums and home to rival’s AC Milan and Inter Milan. A transformation which gives supporters a unique, realistic and immersive experience. Original photographs, 3D graphics and pictures make the station a new area of Meazza. Some data: 1250 mq of coated surface, 246 customised spaces, platforms, staircases, turnstiles and wall and 3 photographers involved.DAZN is the first global pure-sport live and on-demand streami...
Tags: DAZN, Dentsu, MKTG, Sports Ads, The Big Now


What we can learn from stepping outside of ourselves

It took me years to notice. But eventually, it was impossible to ignore. Some of our longest-lasting client relationships weathered the turbulence of turnover -- sometimes multiple times -- on our team. Talented creatives or account people would move on to new opportunities, and we would sheepishly introduce a new team. We were on pins and needles about these transitions. Would we lose the client? Did everything hinge on the recently departed team? How could we position these changes as posit...


Alice Tonge leaves 4Creative; DDB SF gets a new president

Head of 4Creative Alice Tonge is stepping down after 15 years at the in-house creative agency for Channel 4, the British TV station. She will leave the organization this summer. No decision has been made yet about a successor. Tonge joined 4Creative in 2005 after a three-day freelance assignment turned into a permanent job and became the agency’s first female creative lead in 2017. She is best known for “We’re the Superhumans,” Channel 4’s spot promoting its broadcast of the Rio de Janeiro Paral...


Print Media Market Global Trends, Insights and Growth Outlook, Forecast till 2022 - Market Trends

Print Media Market Global Trends, Insights and Growth Outlook, Forecast till 2022   Market Trends The report discusses many vital industry facets that influence global Print Media industry acutely which includes extensive study of competitive edge, latest ...


PB Careers: CVS – Store Brand Demand Activation Manager

PB Careers: CVS – Store Brand Demand Activation Manager Job ID: 958482BR Location: RI – Woonsocket Street Address: 1 CVS Drive Category: Management|Marketing|Project Management|Product Management|Merchandising|Analytics|Strategy|Product Innovation Job Description The Brand Activation Manager, Store Brands will work with the Brand Manager/Director to develop and execute Brand Activation plans and projects which are tied to delivery of Sales/EBIT/penetration goals...
Tags: 2019, Featured, CVS


The Chris Voss Show Podcast Angee Review with CSO Petr Stransky

Angee Revew with CSO Petr Stransky MeetAngee.com
Tags: Reviews, Apps, Podcast, Seo, Home Automation, Chris Voss, Petr Stransky, Petr Stransky MeetAngee


Voices in AI – Episode 85: A Conversation with Ilya Sutskever

[voices_in_ai_byline] About this Episode Episode 85 of Voices in AI features host Byron Reese and Ilya Sutskever of Open AI talk about the future of general intelligence and the ramifications of building a computer smarter than us. Listen to this one-hour episode or read the full transcript at www.VoicesinAI.com Transcript Excerpt Byron Reese: This is Voices in AI brought to you by GigaOm and I’m Byron Reese. Today my guest is Ilya Sutskever. He is the co-founder and the chief scientist at ...
Tags: AlphaGOm, Blog, Dartmouth, Deep Learning, Fourth Age, General Intelligence, Machine learning, narrow AI


Outbrain Receives JICWEBS Brand Safety Certification

LONDON — Outbrain, the world’s leading discovery and native advertising platform, announced it received its certification from The Joint Industry Committee for Web Standards (JICWEBS) for brand safety. “Our JICWEBS certification shows that we are doing just that” JICWEBS is an independent UK organization that sets best practice and standards for trusted online ad trading. […] The post Outbrain Receives JICWEBS Brand Safety Certification appeared first on Ad Tech Daily.
Tags: Ad & Media Strategies, Ad Networks and Platforms, Digital Intelligence, Online Media, Press Releases, Content Discovery, Jicwebs, Native Advertising, Outbrain


Facebook Asked Some Users for Their Email Passwords, Then 'Unintentionally Uploaded' 1.5 Million Contact Lists Without Consent

Earlier this month, Facebook admitted that it was asking some users who signed up on desktop while using email addresses not supporting the OAuth open standard to give them the passwords to their email accounts—with options to avoid doing so hidden in a “Need Help?” sub-menu. Now the social media giant has admitted…Read more...
Tags: Privacy, Facebook, Cybersecurity, Passwords, Social Media, Technology


Beeswax Introduces ‘Bid Models’ to Power In-House Programmatic Strategies

Beeswax is upping their optimization game. After snagging $15 million in funding earlier this year, the ad-tech company announced the launch of "Bid Models," an optimization tool that brings complex bidding algorithms entirely in-house. The initiative gives media buyers an entirely new suite of tools, regardless of their tech or engineering savvy, providing access to...
Tags: General, Advertising, Power In House


Hulu and Netflix may face subpoena over Fyre Festival documentaries

Hulu LLC and Netflix Inc. may face subpoenas over their production of documentaries about the festival. Gregory Messer, the Chapter 7 trustee for the Fyre Festival estate, sought the subpoenas in a filing Tuesday in bankruptcy court. He asked the judge to require Hulu and Netflix to show whether they paid for footage that should have been deemed an asset of the company. “In order to create the documentaries, both Hulu and Netflix used unique behind-the-scenes footage of the festival,” Messer s...


10 Creative Marketing Ideas to Build Your Business

When entrepreneurs are first starting out, they usually are not thinking of “rocking the boat” when it comes to marketing. Yet a very creative promotion can work wonders for a new business, generating a positive buzz that will get it noticed.  To find out which approaches work best, we asked 10 entrepreneurs from YEC Next and   Young Entrepreneur Council this question: Q: What is one out-of-the-box promotion that worked wonders for your fledgling business?  1. Speed dating with pote...
Tags: Marketing, Sales, Business Marketing, Young Entrepreneur Council, YEC, Jim Huffman, Todd Giannattasio Tresnic, Global Work Travel Co, Zack Hanebrink, Brandon Pindulic, Ron Lieback, Matt Barden, Zach Burkes


Nine tips to help media and marketing pros boost their efficiency

Whether it’s a tech-based trick or a workflow philosophy, successful leaders in the marketing and media industry tend to find the most efficient and productive ways to help their teams manage projects and boost the bottom line. In today’s industry, optimum efficiency is not just an ideal but a necessity for a variety of media to tailor messaging, extend client rolls, and compete in a crowded marketplace. Below, nine experts from Ag Age Collective share their tips, ranging from big-picture plann...


Jeff Goodby's secret to success: 'Being open is what it's about'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Talk to Jeff Goodby long enough, and at right about the six-minute mark, the Zen kicks in.  “Man,” he says. “Being open is what it’s about. Creativity. It’s really a matter of looking around and noticing that things are right in front of your face.”       Connections, man. They’re up to you to make them.  Goodby is the most recent g...


4 Unconventional Ways to Become a Better SEO

Posted by meagar8Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion. Even worse, there are some who feel afraid to ask questions or seek help because their workplace culture do...
Tags: Meagar8


Marijuana bet paying off for alcohol giant Constellation Brands

Weed is paying off for the maker of Modelo and Corona. The alcohol giant Constellation Brands Inc. set off a flurry of financial activity in the burgeoning cannabis industry when it announced in August that it had invested $4 billion in Canadian weed company Canopy Growth Corp. Canopy, the world’s most valuable pot company, surged on Thursday after it announced a deal to buy Acreage Holdings Inc., one of the largest U.S. pot firms. The stock has gained more than 70 percent this year. Th...