Business


 

4 Ways SMBs Can Master Empathetic Digital Marketing

Sponsored Post Empathy is powerful. The ability to put yourself in another’s shoes to better understand their situation and point of view can build connection and trust. As your small or medium sized business (SMB) moves into the new normal, it’s vital to connect with your customers in an empathetic way. They already trust your brand, and digital marketing can make it easy to stay connected when routines are disrupted or as your team gets ready to go back to work. If you want to use the power o...
Tags: Sponsored, Instagram, Sales, NHS, Sydney, Salesforce, Dreamforce, Don, Twitter Linkedin, SMB, Marketing Tips, Andy Puddicombe, Meggie, Fireclay Tile, Ways SMBs Can Master Empathetic Digital Marketing, PepTalkHer Meggie Palmer


A tropical storm may scrub SpaceX's history-making rocket launch of 2 astronauts on Wednesday

SpaceX, founded by Elon Musk more than 18 years ago, is about to rocket launch its first humans into orbit. If all goes according to plan, NASA astronauts Bob Behnken and Doug Hurley will lift off at 4:33 p.m. ET on Wednesday as part of a test flight of the new Crew Dragon spaceship. However, weather forecasters said a tropical storm forming off the coast of South Carolina might delay the mission. The US Air Force's 45th Space Wing said on Monday there's a 50% chance of weather scrubbing the l...
Tags: Spacex, Elon Musk, Florida, Trends, Tesla, Nasa, Earth, Atlantic, International Space Station, Bob, Jeff Bezos, Iss, South Carolina, US Air Force, Musk, Falcon


Scientists are using AI to predict which lung cancer patients will relapse

A new AI tool could predict which lung cancer patients will suffer a relapse by analyzing genetic data and pathology images. Pathologists trained the tool to differentiate between immune cells and cancer cells in tumors. This revealed that while some parts of the tumor were packed with immune cells — which they describe as “hot” regions — others appeared completely devoid of them. The research team, led by Dr Yinyin Yuan of London‘s Institute of Cancer Research, found that patients with a lot of...
Tags: Startups, UK, Science, Artificial Intelligence, Neural


Meet Doug Hurley and Bob Behnken, 2 'badass' astronauts, engineers, and dads who are poised to make history for SpaceX, NASA and the world

SpaceX is about to launch two people to space — its first-ever human mission since Elon Musk founded the rocket company 18 years ago. SpaceX's new Crew Dragon spaceship will be piloted by NASA astronauts Bob Behnken and Doug Hurley during the test flight, called Demo-2. Both men are military test pilots, engineers, members of the same NASA astronaut class, and flew on two space shuttle missions. They each also married astronauts and have a son. Fellow astronauts describe Behnken and Hurley as ...
Tags: Spacex, Elon Musk, Florida, New York, Washington Post, Russia, US, America, Trends, Nasa, Earth, Pennsylvania, Missouri, Marine Corps, Bob, Iss


Trump is effectively inciting harassment of a Twitter employee in response to enforcing its content policies. The company is in an impossible position. (TWTR)

President Trump is effectively inciting harassment against one of Twitter's employees. Yoel Roth is being targeted after Twitter fact-checked two inaccurate tweets from the president. Trump wants Twitter to back down and stop applying its rules. Twitter now must choose between making a mockery of its policies and holding firm and facing ever-more negative political scrutiny and attacks on its employees.  Twitter is in an impossible position. President Donald Trump is effectively inciting hara...
Tags: Twitter, Trends, Donald Trump, Signal, Trump, Roth, Rob Price, Trump s Twitter, Yoel Roth, Contact Business Insider, Yoel Roth Twitter, Roth s Twitter


Google is working with health systems and tech firms to track coronavirus in every county using data from hospitals and cell phones

Hospital chain HCA Healthcare and technology consulting firm SADA are launching an effort to track the novel coronavirus. Dubbed the National Response Portal, it was set up with help and funding from Google's cloud business. It'll collect data like hospitals' bed use and coronavirus testing results, and won't collect personal information. Visit Business Insider's homepage for more stories. Hospital chain HCA Healthcare and technology consulting firm SADA are launching an effort to track data...
Tags: Google, Microsoft, Cdc, US, Trends, Palantir, Ames, Michael Ames, HCA, Bon Secours, NRP, SADA, US Centers for Disease Control and Prevention CDC, Google Cloud, HCA Healthcare, Siegert


Trump signs executive order threatening social media companies after Twitter fact-checked his tweets

President Donald Trump signed an executive order Thursday seeking to crack down on social media companies over allegations of bias against conservatives. The move comes two days after Twitter fact-checked two of Trump's tweets pushing false claims about voting by mail. Trump's executive order seeks to empower federal regulators to amend a statute that gives social media companies broad authority to moderate speech on their platforms. According to a leaked draft, the order seeks to create new r...
Tags: Facebook, Mark Zuckerberg, Twitter, California, White House, Trends, Commerce, House, Federal Communications Commission, Fox News, Nancy Pelosi, Jack Dorsey, Donald Trump, Federal Trade Commission, Dorsey, Zuckerberg


4 real media kit examples that influencers on YouTube, Instagram, and TikTok use to get brand sponsorships

For many influencers, especially those primarily working on Instagram, brand sponsorships are their main source of income. One of the first things advertisers ask for during a pitch is to see a creator's media kit.  Influencers use their media kits as a tool to showcase their value to a brand or company, which often includes past examples and rates for a partnership. Business Insider spoke to creators on YouTube, Instagram, and TikTok who shared the exact documents they use to land brand spons...
Tags: Google, Instagram, Youtube, Disney, Los Angeles, San Francisco, Trends, Silicon Valley, Bella Thorne, Mariano, Business Insider, Valley, Blake, Jacob, YouTube Instagram, Roberto Blake


Eminem joins a secretive text-message startup, sponsored content rates drop, and a new media kit library

Welcome back to this week's Influencer Dashboard newsletter! As always, this is Amanda Perelli (from home) with a weekly update on what's new in the business of influencers and creators. This week, my colleague Dan Whateley and I published four influencer media kits from creators who are popular on YouTube, Instagram, and TikTok. Brand sponsorships are one of the main ways influencers earn money — and the first thing advertisers ask for during a pitch is a media kit.  But what does an influence...
Tags: Instagram, Youtube, La, China, Trends, Walmart, Bloomberg, New York Times, Eminem, Kate, Mavrck, Youtuber, Dan, Valley, Blake, YouTube Instagram


An Amazon warehouse worker said engineer Tim Bray 'didn't take it far enough' when slamming the company for firing whistleblowers

An Amazon worker named John Hopkins published a blog post claiming he was dismissed from the company after handing out union flyers. Hopkins said officially he was fired for violating social distancing protocol, but claimed this was an excuse. He said his experience chimes with criticisms made by former senior Amazon engineer Tim Bray, who resigned after reports that Amazon was dismissing workers who protested working conditions during the coronavirus pandemic. Business Insider approached Amaz...
Tags: Amazon, New York, California, Trends, The Guardian, Hunter S Thompson, Hopkins, Porter, Tim, Brad, John Hopkins, Bray, Smalls, Amazon VP, Brad Porter, Tim Bray


US joins G7 AI alliance to counter China’s influence

The US is joining the rest of the G7 in the Global Partnership on Artificial Intelligence, in an effort to contain China‘s influence on AI. The initiative was launched in 2019 to build a consensus on AI ethics, but has made little impact since — partly because the US initially refused to join. White House officials feared the group would damage US tech firms, even though its recommendations aren’t legally binding and it can’t regulate private companies. Cédric O, France’s digital affairs ministe...
Tags: Startups, Politics, France, White House, China, US, Artificial Intelligence, United States, Neural


Ford made its police SUV heat itself up to more than 133 degrees to kill the coronavirus (F)

Ford has added a technology to its Police Interceptor Utility that can increase the interior temperature beyond 133 degrees Fahrenheit for 15 minutes to kill the novel coronavirus. That's about as hot as one of the hottest places on Earth: Death Valley, California. Ford worked with Ohio State and police departments to develop the technology. Ford has a longstanding relationship with law enforcement as a supplier of vehicles. Visit Business Insider's homepage for more stories. If you've ever l...
Tags: Facebook, New York City, US, Trends, Ford, Ohio State, Death Valley, Ford Motor Company, McDonald, Ohio State University, United Auto Workers, GE Healthcare, Stephen Tyler Ford, Death Valley California Ford, Ohio State Ford, Jeff Jahnes


Storage marketplace Warehouse Exchange raises $2.2M

Warehouse Exchange, a startup that describes itself as the Airbnb of warehouse space, has raised $2.2 million in seed funding. The company was founded Jonathan Rosenthal (CEO of Saybrook Management) and Dan Pimentel (previously CFO/COO of startup Hub TV). They recently brought on former eHarmony CEO Grant Langston as the Warehouse Exchange’s chief executive. Langston admitted that his new job might sound pretty different from running an online dating company, but he said that in both cases, it’s...
Tags: Fundings & Exits, Startups, Ecommerce, Funding, Tech, Grant Langston, Langston, Dan Pimentel, Warehouse Exchange, Jonathan Rosenthal, Saybrook Management, Warehouse Exchange Langston, Xebec Realty Langston


How to send a calendar invite in Outlook in 5 simple steps

You can easily send a calendar invite in Outlook using its calendar feature.  This option is available in the "More Options" section of any event you create within your calendar. Here's what you'll need to do to create a new event and send calendar invites via your Outlook account. Visit Business Insider's Tech Reference library for more stories. If you're new to Outlook, the interface might seem somewhat confusing at first. You can easily familiarize yourself with its quirks by simply using ...
Tags: Microsoft, Trends, Walmart, Microsoft Outlook, Bcc, Apple Lenovo


Read the full executive order about social media companies that President Trump signed

Donald Trump signed an executive order on Thursday designed to achieve "transparency and accountability from online platforms." The executive order is specifically aimed at social media and it names Twitter, Facebook, Instagram and YouTube. The move comes two days after Twitter fact-checked two of Trump's tweets pushing false claims about voting by mail. Trump's executive order seeks to empower federal regulators to amend a statute that gives social-media companies broad authority to moderate ...
Tags: Facebook, Twitter, Hong Kong, Fcc, Congress, White House, China, Trends, United States, Commerce, SEC, Chinese communist party, States, Department Of Justice, North Carolina, Donald Trump


How to succeed in a post-coronavirus job market, according to Vice’s SVP

In the series “Staying inside with…,” we pick the brains of experts and interesting people in tech to find out their favorite books, courses, movies, and podcasts they’ve been enjoying during lockdown. Mark Adams, SVP and Head of Innovation at Vice, is the latest to share what’s been keeping him busy whilst staying at home. The COVID-19 pandemic is having a major impact on both people and businesses. A total of 81% of the global workforce have had their workplace fully or partly closed and nearl...
Tags: Startups, Tech, SVP, Mark Adams, Growth Quarters, Staying inside with


Freelancing could be the way forward for thousands of Americans. Here are some points to consider

TLDR: Want to work doing what you love as a freelance professional? The Kickstart Your Freelance Career Course Bundle has some ideas for making that happen. If your time at home the past 10 weeks or so has made you appreciate the idea of never fighting traffic or trudging into the office every again…you aren’t alone. This WFH era has started the wheels spinning for thousands of Americans about the type of day-to-day work life we’d each enjoy. Of course, most freelancers have been big fans of the...
Tags: Startups, Offers


Jeff Bezos revealed the one question he always asks himself before setting Amazon's vision for the next 10 years (AMZN)

Amazon CEO Jeff Bezos was asked about the company's "10-year vision" during Wednesday's annual shareholder meeting. He said it's more important to ask yourself "What won't change" over the next 10 years before setting your goals. For Amazon, that would include its intense focus on serving the customers, as that leads to other important leadership principles of the company, such as taking a long-term approach. It's an oft-cited idea by Bezos, who shared a similar answer last year, when he said ...
Tags: Amazon, Trends, Mars, Jeff Bezos, Jeff, Bezos, AMZN


Trump is unleashing an executive order against social media companies, and it could trigger a legal fight they desperately want to avoid (FB, TWTR)

Donald Trump plans to issue an executive order targeting social media companies on Thursday. The US President has been railing against tech companies after Twitter fact-checked two of his tweets. It's not immediately clear what the executive order will detail — but it threatens to plunge tech firms into a fight they've tried desperately to avoid. The right have accused tech companies of deliberately discriminating against conservatives, which they deny. Trump threatened to shut certain social ...
Tags: Facebook, Mark Zuckerberg, Twitter, Congress, White House, US, Trends, Marco Rubio, Silicon Valley, Donald Trump, Goldman, Business Insider, Social Media Platforms, Trump, Trump White House, Eric Goldman


A WarnerMedia exec explains how the HBO Max platform blends 'human' elements with data and how the product will change over time (T)

A WarnerMedia exec who led the product experience for HBO Max walked Business Insider through the the new platform, and explained how she hopes the experience will set the streaming service apart. HBO Max wants to improve the streaming experience by leaning on its own style of editorial curation that's backed by data, rather than led by it. The experience, at launch, is rather simple with the goal of building on it over time with new features, like a "Recommended by Humans" tool that will pull...
Tags: Hbo, Trends, Ceo, Netflix, Zac Efron, Search Party, Lyons, Regina King, DirecTV Now, John Stankey, WarnerMedia, HBO Max, AT T TV Now, Sarah Lyons, Hulu Lyons, WarnerMedia exec Jason Press


Bitcoin vs. NASDAQ 100: Watch them thrive during the pandemic

It’s now clear that the coronavirus pandemic made the world’s most powerful tech companies even stronger, but what if Bitcoin was a tech stock? Apple and Microsoft retained their trillion-dollar market caps through the ups and downs of the greater stock market, and worldwide lockdowns even helped both Alphabet and Amazon secure access to the exclusive cuatro comma club for the very time time. In fact, the NASDAQ 100 index — a popular benchmark that tracks the market performance of the US’ larges...
Tags: Apple, Amazon, Startups, Microsoft, US, Bitcoin, Nasdaq, Cryptocurrency, Blockchain, Hard Fork


How to convince your boss to let you work from home — forever!

If you’re reading this it’s likely you’ve transitioned from an office-based role into remote working full-time due to the coronavirus pandemic. And while I’m not advocating for you to continue working from home or stating that the future of work will be fully remote, I think it’s important for employees to have the choice. So, if you’ve fallen in love with working from home over the past few months and would like this to be part of your “new normal,” here’s how you should communicate your wishes...
Tags: Startups, Growth Quarters


How DTC brands can survive and thrive in the downturn, according to a millionaire founder who's launched 3 of his own successful DTC brands

LA-based entrepreneur  Kevin Gould co-founded three DTC beauty and self-care brands, two of which are set to bring in eight figures in revenue this year. The brands, Wakeheart, Glamnetic, and Insert Name Here, are a part of Gould's firm Kombo Ventures, which offers brand consulting, talent management, angel investing, and brand incubation. Gould recently shared via Instagram his top five tips for what brands should do during a downturn, from preserving cash flow to cutting costs.  Visit Busine...
Tags: Facebook, Instagram, La, Trends, Gould, Facebook Google, Kevin Gould, Kombo Ventures, Wakeheart Glamnetic, Glamnetic, First Gould, American Express Gould


Days after layoffs, an Uber exec sold over half her Uber stock for $8.6 million, while cofounder Garrett Camp has sold $69.6 million in stock since March 12 (UBER)

Days after Uber laid off about a quarter of its workforce, one of its senior executives — marketing leader Jill Hazelbaker — sold more than half of her stake of Uber shares for $8.6 million. Employees have been chattering about the sale internally, not only because of its timing but because of its size, with some speculating it could mean that Hazelbaker is planning on leaving the company. But a source familiar with the matter tells Business Insider that the sale occured because Hazelbaker is ...
Tags: Uber, Ipo, US, Trends, SEC, Travis Kalanick, Expedia, Garrett Camp, Business Insider, Garrett, Dara Khosrowshahi, Jill Hazelbaker, Khosrowshahi, Thuan, Hazelbaker, Pham Thuan


LA panel approves stadium proposed for Warner Center

As stadiums and entertainment venues sit idle across Los Angeles amid the global pandemic, French developer Unibail-Rodamco-Westfield has moved closer to bringing a sports center to Warner Center. The City Planning Commission unanimously approved on Thursday, May 28, the Promenade 2035 project, featuring a 7,500-seat sports and entertainment venue with a partial roof or an enclosed 10,000-seat arena. The approval came with some conditions, including that the developer would need to come back if ...
Tags: Business, News, La, Los Angeles, Sport, Development, Soccer, Westfield, Local News, 101 Freeway, Walker, Woodland Hills, San Fernando Valley, City Planning Commission, Westfield Topanga, West Hills


9 tips to help you negotiate the salary you want

If you’re starting a new job or looking to grow in your current role, negotiating a salary rise can be extremely awkward and daunting — but it doesn’t have to be. Even if you were once happy with your current salary, the time will come again when the value of the work you do isn’t reflected in the compensation you receive. When this time comes, it’s important to be prepared and strategize your next move. You need to build an objective, evidence-based case that supports your desired package and s...
Tags: Startups, Growth Quarters


Truthset raises $4.75M to help marketers score their data

Data, the cliche goes, is the new oil of the digital economy. But Truth{set} co-founder and CEO Scott McKinley wants to know: “Why does no one care about the quality of that fuel?” That’s an issue McKinley saw in his seven years as an executive at Nielsen, where he said he realized that most marketing data products are “all built on massive error.” As evidence, he pointed to recent studies showing that bad data leads marketers to waste 21 cents of every dollar, and that in many cases, consumer d...
Tags: Fundings & Exits, Startups, TC, Advertising Tech, Funding, Tech, Nielsen, McKinley, Krux, Superset, Truthset, Scott McKinley, WTI Ulu Ventures, Facebook LiveRamp


How to cancel HBO Go through your cable service provider

You can't cancel HBO Go through HBO directly like you can HBO Now, a standalone subscription service.  HBO Go is packaged through your cable or satellite TV provider, so you'll have to contact the company to remove the channel from your current plan. You can locate your HBO provider in the settings section of the HBO Go mobile app. HBO Go Help Center offers tips for how to get in touch with your TV provider. Visit Business Insider's Tech Reference library for more stories. HBO Go is the mobi...
Tags: Hbo, Samsung, Trends, Walmart, Netflix, Hbo Go, Hulu, Apple Samsung, HBO Go Help Center


IRS to start accepting some e-filed amended returns

Finally! That's what every taxpayer who's ever had to file an amended return is saying now that the Internal Revenue Service has announced that the process is going digital. As long as I've been blogging about taxes, I've included in every post about correcting previous tax filings some version of this instruction — An amended return cannot be filed electronically. You must use snail mail, using the appropriate address shown in the 1040X instructions. But in the summer of 2020, that changes. ...
Tags: Taxes, Sam, Irs, Internal Revenue Service, The IRS, Rettig, Internal Revenue Service Advisory Council IRSAC, Chuck Rettig, IRS computers systems IRS


Facebook tried to appease its conservative critics for years. It got hit by Trump's executive order on social media anyway. (FB)

Facebook and other social media companies have been hit with an executive order by Donald Trump. The order targets the legal protections that social media platforms enjoy, though experts say it's legally dubious. For years, Facebook has attempt to appease the right, but has still turned into a punching bag for unproven bias allegations. And Thursday's executive orders was prompted by Facebook's rival Twitter fact-checking Trump — even as Facebook attempted to distance itself from Twitter's act...
Tags: Facebook, Mark Zuckerberg, Twitter, Trends, United States, Fox News, Donald Trump, Wall Street Journal, Signal, Zuckerberg, Trump, Rob Price, Joel Kaplan, Contact Business Insider, Influential Republican Facebook, Facebook Despite