Zyper thinks ‘micro influencers’ are the future of online advertising

 Advocacy marketing — the idea of getting existing customers to talk about your company and its products — is nothing new, but as marketing spend has shifted online, a number of startups have tried to figure out ways of making it more scalable. One such company is Zyper, founded by Amber Atherton, who previously featured in British reality TV show “Made in Chelsea”.… Read More
Tags: Fundings & Exits, Startups, TC, Europe, Tech, Chelsea, Amber Atherton, Zyper

How personalized data is quickly improving customer experiences

If “the customer is always right” is the golden rule of customer service, then “treat each customer as an individual” should be the golden rule for brand marketing. Every consumer wants to feel as though the brands they support view them as a unique entity, rather than another customer identification number. For years, brands were able to get by delivering mass communications and services to their buyers, but those days are gone. Today’s consumers want assurance that brands hear their unique voi...
Tags: Startups, Contributors

SEC Chairman Urges Cryptocurrency Investors to Exercise Caution, Says Most ICOs Are Securities

After months of tension over what, if anything, the Securities and Exchange Commission was planning to do about cryptocurrencies and the billions of dollars people have sunk into initial coin offerings—a form of barely regulated investment vehicle in which investors trade real cash for tokens in crypto-backed…Read more...
Tags: Science, Technology, Finance, Bitcoin, SEC, Cryptocurrency, Securities And Exchange Commission, ICOS, Initial Coin Offerings

This Company Went Low-Tech to Fill a Hi-Tech Job

Technology has had a major impact on the recruiting and hiring process. But one tech company is bucking the trend and going low-tech with its hiring efforts — by using a simple sandwich board. Betabrand is an online crowdfunding platform that focuses on clothing designs. Clearly, it has the resources and tech knowledge to create a job posting. So what made the company decide against simply posting jobs online or combing LinkedIn for great potential candidates? The team at Betabrand already had a...
Tags: Employment, Sales, San Francisco, Betabrand, Cto, Don, Valencia Street, Lindland, This Company Went Low Tech, Chris Lindland Betabrand

Google is launching 3 new experimental apps on both Android and the iPhone (GOOG)

Google is launching a new research project to develop so-called "appsperiments." Appsperiments are new apps that use some of Google's experimental technologies. The company is releasing three new apps today, on both Android and Apple's iOS. Google is launching three new experimental apps, named Storyboard, Selfissimo!, and Scrubbies, on iOS and Android (we first saw the news via The Verge). The first will come just to Android, while Scrubbies is an iOS exclusive; Selfissimo!, on the other ha...
Tags: Apple, Google, France, Trends, Selfissimo

Ouch ! OnePlus 5, 5T devices can’t play HD videos from Netflix, Amazon Prime Video

These devices do not support Widevine Level 1 DRM which is required to watch HD content from DRM protected services such as Netflix, Amazon Prime, and Google Play Movies. OnePlus star wars theme The devices currently supports only Widevine Level 3 which limits its support to Standard Definition ( ). An update will be rolled out soon – but isn’t this really weird for a flagship product launch ? The post Ouch ! OnePlus 5, 5T devices can’t play HD videos from Netflix, Amazon Prime Video appear...
Tags: Google, Business, Netflix Amazon, Netflix Amazon Prime Video, ConsumerTech

It's official: Apple is buying Shazam (AAPL)

Apple has bought Shazam, one of the early hit iPhone apps. The Shazam app allows users to identify the music that's playing nearby, such as a song in a restaurant or cafe. It also had augmented reality technology and an advertising business. No price was included in the announcement, but a source tells Business Insider it was around $400 million.   Apple has bought Shazam, the popular music-recognition app and augmented-reality service. Shazam and Apple both confirmed the purchase on Monday ...
Tags: Apple, Google, Amazon, Trends, Shazam, Business Insider, App Store Shazam, Tom Neumayr, Giovanni Bossio, Apple Shazam

An early Shazam investor thinks the Apple deal is 'fantastic' — but that Shazam was 7 years too early (AAPL)

Apple confirmed it's buying British music recognition startup Shazam, with sources pegging the deal at $400 million. Shazam raised $140 million from investors, was once valued as a unicorn at $1 billion, and had at least 100 million monthly active users. An early investor in the UK, Simon Murdoch, told Business Insider that the deal made sense for Shazam because Apple could reach a much larger audience. Murdoch said Shazam had "fantastic" technology which was seven years too early. British v...
Tags: Apple, Amazon, UK, US, Trends, Boeing, Alexa, Shazam, Murdoch, Aapl, DN Capital, Facebook Google Apple, Simon Murdoch, Murdoch Apple, Shazam Murdoch, Townshend Lamarre

Stripe brings its payments platform to India at last

Stripe announced today that it’s launching its payment gateway and processing service in India, after roughly seven years in operation in 25 countries. The company, which lets online businesses accept payments from customers with a per-transaction charge and no setup fee, is right to enter India now: as the company noted in a blog post, the country now counts about 500 million internet users, and saw more than twice the number of new businesses start as the US in 2016. To kick things off, Stripe...
Tags: Startups, Asia, India, US

Would You Wear... a Velvet Midi Skirt?

Classy and on-trend. Products: ASOS, Anthropologie, ZaraIt's velvet season! This plush fabric is nothing new around the holidays, but this year it's showing up in forms we haven't seen much of before. Our favorite style is the velvet midi skirt. This party-ready style is certain to be a head-turner.Whether it's mustard yellow or a luxe noir, pencil or pleated, a velvet midi skirt screams high fashion. These skirts are modest enough for a work holiday party, yet stylish enough to toss on with a ...
Tags: Winter, Holidays, College, Trends, Midi Skirt, Lulu, Winter Trends, Velvet, Work Appropriate, Would You Wear, ASOS Anthropologie

Apple just introduced its first black Lightning cable — but you'll have to buy the $5,000 iMac Pro to get it (AAPL)

Apple is including a black Lightning cable along with its new iMac Pro.  It's the first time Apple has introduced a black Lightning cable, which charges iPhones, among other Apple products. But it's not available on Apple's website, so customers can only get it by purchasing the $5,000 iMac Pro computer.  Anyone who buys the new iMac Pro will get a pleasant surprise: a black Lightning cable.  Tech YouTuber Marques Brownlee got an early look at the new iMac Pro and posted his first impression...
Tags: Apple, Trends, Belkin, Marques Brownlee

Geelong, the restart capital of Australia

When I was last living in Melbourne, the startup scene was still in its nascent stages. It had a handful of local success stories, a burgeoning community, and a lot of interest. Three years later, the startup scene in Australia has grown exponentially, especially in the larger cities, but Australia is full of smaller country towns economically crippled by the closing of primary industries. One example is Geelong. Nestled on the periphery of Melbourne, it used to be home to a large Ford and Shell...
Tags: Startups, Australia, Ford, Melbourne, Shell, Contributors

Recognize Buyers on the First Call

A participant at one of my onsite Buying Facilitation® trainings took me to his desk where he scrolled through pages of names of one-contact prospects who’d ignored his follow up attempts. “What do I do with all of these names? They’re buyers. How can I get them to take my call?” I scrolled through the hundreds of names, noticed the many dates of attempted follow up after each name, and told him to give me his finger. “My finger?” “Yes”, I said. “Use it to press the delete key. You’re wastin...
Tags: Amazon, Sales, Portland, Wachovia, Sharon Drew Morgen, Sharon Drew, SharonDrewMorgen, My Buying Facilitation

Lyft is adding a benefit offered by Chipotle and Taco Bell to give its drivers discounts on classes

Lyft is adding Guild Education as a benefit to its drivers in the US, the company announced Monday. Drivers have access to a free education mentor, and can access online classes from a variety of universities and schools at a discounted rate. It's a unique employee benefit in the gig-economy, where contract workers drive on their own time but lose out on common full-time benefits like matched retirement funds and subsidized healthcare.   Lyft is adding educational discounts and mentorship as...
Tags: Lyft, US, Trends, Chipotle, Betterment, Taco Bell, Cohen, Rocky Mountain, Gabe Cohen, Guild Education, Through Guild Education

Time is a CEO's most valuable resource — here are all the people the .01% hire to keep their households running smoothly

Whether you run a company or a household, time is often your most valuable resource. For those who can afford to, hiring help — from assistants to nannies to chauffeurs — can make life a lot easier. Business Insider spoke with David Youdovin, the founder and CEO of Hire Society, a recruitment firm that helps high-net-worth individuals and families in New York City, the Hamptons, and Palm Beach, staff their homes and businesses. "The vast majority of our clients are the .01% — they have multiple...
Tags: Texas, New York City, San Francisco, Trends, Hamptons, Palm Beach, DON T, David Youdovin, Youdovin, United States Below Youdovin

A guide to bezels, the hotly-contested smartphone feature that's dividing designers

In the world of smartphones, bezels may be among the most hotly contested design features. If you've followed any of the coverage of the latest devices, most notably Apple's new iPhone X, you likely have heard people talking about bezels. But you may not have known what they were or why they're important. Here's a rundown on what bezels are and what all the debate is about: What is a bezel, and why is it such a big deal? Bezels are the borders between a screen and a phone's frame. Many of ...
Tags: Apple, Google, Samsung, Trends, Bohn, Dieter Bohn

Menlo Security secures $40 million Series C to keep malware at bay

 Menlo Security, a startup with a unique approach to protecting your company from malware and phishing attacks, announced a $40 million Series C round today. Menlo protects customers by never lets letting employees access an actual website or email containing malware. Instead, they isolate the original in a container, then display a clean mirror image in the browser, which has been stripped of… Read More
Tags: Security, Fundings & Exits, Startups, TC, Tech, Malware, Phishing, Menlo Security

Comcast continues to inject its own code into websites you visit

Comcast believes it’s acceptable to inject hundreds of lines of code into any web page you visit if it thinks you’re in need of a hardware upgrade. And even if you don’t need an upgrade, you’re wrong. A user recently took to the company’s forums to complain of its practice of running its own code on webpages customers visit in order to prompt them with special Comcast messages. Posting under the name “bham3dman” on the company’s official forum, the user stated: Comcast began injecting 400+ lines...
Tags: Startups, Opinion, Insights, Tech, Comcast

All ICOs claiming to be registered with the SEC are lying, says top official

In an official statement from yesterday, Securities and Exchange Commission (SEC) chairman Jay Clayton warned cryptocurrency investors to exercise “extreme caution” when backing initial coin offerings (ICOs) – especially the ones that claim to be registered with the SEC. Addressing the massive hype around cryptocurrencies, blockchain and ICOs, Clayton offered his “general views” on the current state of affairs in the market. “A number of concerns have been raised regarding the cryptocurrency and...
Tags: Startups, SEC, Cryptocurrency, Clayton, Securities and Exchange Commission SEC, Jay Clayton, Hardfork

Instagram's new hashtag feature can supercharge your feed — here's how it works

On Tuesday, Instagram announced a new feature that allows users to follow hashtags on their Instagram feeds. The tool highlights users' interests by creating a highly curated content feed that includes relevant hashtags.   Instagram is giving users a new way to curate their social media feeds: On Tuesday, the popular photo-sharing app announced users will now be able to follow specific hashtags through Instagram.  Instagram photos are typically hashtagged with any number of descriptions (#bl...
Tags: Instagram, Trends, Instagram Instagram

Snap erases the entire drop from its earnings disaster (SNAP)

Snap is now trading at the price it was at before its disastrous third-quarter earnings report. Shares plummeted by as much as 18% after missing revenue and user growth numbers. Barclay's released a report recently that placed an $18 price target and an overweight rating on Snap. Watch the price of Snap move in real time here. Snap is back to where it was trading before its disastrous third-quarter earnings results. Shares are trading up 0.53% at $15.15 apiece on Monday. That's above the $15...
Tags: Trends, Barclays, Tencent, Barclay

TED just launched a TV series in India starring a Bollywood superstar

TED is launching its first-ever foreign TV series in India. The program, "TED Talks India: Nayi Soch," will consist of eight parts broadcast in Hindi. Producers expect the program to uplift many India citizens, women in particular. TED, the media organization made famous for its viral 18-minute talks, has launched its first-ever foreign TV series, "TED Talks India: Nayi Soch." Launching on December 10, the eight-part series marks TED's biggest step yet in its 33-year evolution from a small C...
Tags: Microsoft, California, India, Trends, Ted, Khan, Sundar Pichai, Shah Rukh Khan, Blake, Uday Shankar, Juliet Blake, Business Insider Star TV, Business Insider TED

The CEO of food replacement startup Soylent is out

Rob Rhinehart, the founder of Soylent, a startup that makes a soy-based food replacement drink, is out as the company's CEO. Bryan Crowley, president of Soylent's parent company, is replacing him. Soylent saw major setbacks over the past two years, including a temporary halt to sales after customers reported becoming violently ill. Rob Rhinehart, the much-maligned founder of food-replacement startup Soylent, is stepping down as CEO effectively immediately, he announced in a blog post on Mond...
Tags: Amazon, Trends, Rob Rhinehart, Soylent, Crowley, Rhinehart, Rosa Foods, Bryan Crowley, Coffiest, Soylent Bar, Google Ventures The Los Angeles

What you need to know in advertising today

The NFL and Verizon have announced a $2 billion deal through which the telecom giant will stream football games. But the deal follows a tough year for the NFL, on and off the field. Plus, the games are available over the free airwaves in many cases, and its not clear how large of an audience Verizon can create for the NFL. To read why this may be a deal both parties wake up and regret in a few years, click here. In other news: AOL's former head of video has raised money to build a Facebook-plus-...
Tags: Apple, Google, Verizon, Facebook, Disney, NFL, Trends, Fox, Aol, Paris, Silicon Valley, Rob Rhinehart, Gawker, Shazam, Nick Denton, Chamath Palihapitiya

In tax push, Trump’s team uses a dubious growth estimate

WASHINGTON (AP) — The Treasury Department just gave Republicans ammunition that their tax cuts would pay for themselves. But the one-page memo relies on a mathematical gimmick: It includes an assumption that tax cuts and other Trump administration policies would cause the economy to expand at a 2.9 percent annual pace over 10 years. Economic […]
Tags: Business, News, Washington, Ap, Trump, Nation & World, Nation & World Politics, The Treasury Department

Life with a Sense home energy monitor, the first month

Measuring individual appliance's energy consumption is one thing. But Sense aims to give you a bigger picture.
Tags: Business, News

Storify, once a hot tool among journalists looking to tell stories using social media posts, is shutting down

Digital curation tool Stoirfy is shutting down. The service will no longer be available after May 16, 2018. Storify became a go-to tool for journalists when it launched in 2011, allowing them to combine the best of user-generated content on the internet with reporting in dynamic, embeddable formats.  Storify, the digital tool that lets users string together stories and timelines using social media platforms such as Facebook and Twitter, is shutting down.  According to the FAQ page on Storify...
Tags: Google, Adobe, Washington Post, Trends, Khosla Ventures, HuffPost, Facebook and Twitter, Storify, Twitter and Facebook Storify

[Basecamp 3 Redesign] Phase 1: New Nav and a unified Hey! Inbox.

Over the next few months we’ll be rolling out a visual refresh to make Basecamp 3 even easier to use — and more approachable for new users. Today we launch the first set of updates. Most products get more complicated as they go. More stuff, more screens, more options, more ways to do things. It’s natural — evolution tends to create more complex creatures over time. Software development is no different.That’s why it’s on us to push back on complexity and clutter as we go. If we’re smart about it,...
Tags: Blogging, Small-business, Signal, Conor, Project-management, Product-design, Basecamp-updates, Interface-design, Automatic Check Ins

Facebook is testing ‘private comments’ to save you from idiots

Facebook is experimenting with privacy settings that apply to individual comments. This means that you could write a reply to a thread, but only pre-approved individuals can see it. Here’s what it looks like: Clicking the padlock icon brings up the security settings. This has four options: friends and post owner only; friends only; post owner and commenter only; and everyone else. From what we can tell, this is a small-scale test that’s only available to a handful of users. That’s a shame, becau...
Tags: Startups, Facebook

US stocks edge higher in early trading; oil prices rise

U.S. stock indexes edged higher in early trading Monday as gains in technology and energy companies outweighed losses among makers of packaged foods and other consumer goods. The start of trading in Bitcoin futures helped lift shares in companies that accept the virtual currency. Oil prices rose. KEEPING SCORE: The Standard & Poor’s 500 index […]
Tags: Business, News, US, Bitcoin, Standard Poor, Nation & World