Zara Private Brand Smell of Success

Fast-fashion retailer Zara has introduced a redesigned range of premium private brand fragrances with packaging designed by  Lavernia&Cienfuegos

The bottle features a rounded-off square cross-section, like the basic range, with a smooth and seamless transition in the meeting of the shoulders with the neck. It has heavy glass characteristic of premium fragrances and painted inner walls. The bottle appears to have two skins: the exterior one transparent, and the interior one in silver (later versions have added additional colors such as red, pink, etc.). The lid was designed to form a continuation of the neck, adding a transparent outer cover so it would have the same set of double skins as the body.”

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Tags: Fashion, Featured, Zara, Branding, Lavernia Cienfuegos


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